organic and uncontrolled, it does not excuse any of us from
thoughtful planning, careful anticipation, and assertive
leadership. Creating a clear vision for our electricity system
for decades ahead will force strategic decisions—ones that are
essential to our prosperity. Results will point to the best
paths—ones that enable power system builders and operators
to provide, and consumers to use, electricity more efficiently,
with large savings for the economy and the environment.
A spark of innovation has become more and more obvious
across the industry. New ideas, new technologies, and new
projects have emerged to push this innovation toward real
impacts. Traditional power sector vendors such as GE,
Siemens, ABB, Alstom, and Schneider Electric all have
announced smart grid initiatives as evidenced by a significant
increase in marketing efforts in the popular
media—highlighted by GE's scarecrow dancing along the
wires during a 2010 Super Bowl advertisement. Similarly, IT
companies such as IBM, Accenture, Cisco, Google, and
others are expanding traditional back-office products and
services into more comprehensive smart grid solutions, often
acquiring new companies and launching new product
offerings. And new startups such as Tendril, GridNet, Silver
Spring Networks, Smart Synch, GridPoint, eMeter, and others
are growing steadily. Of course many other companies—both
old and new—are providing storage devices, roof-top solar
panels, wind turbines, electric vehicles and charging
infrastructure, building automation, and on and on. All have
thoughtful business plans, good technologies, and staff with a
wealth of experience. They also have strong marketing
programs that reach utility executives and the average
consumer alike.
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