They point out that although large-scale integrated grids and
centralized generation have effectively delivered affordable
energy services, they have also resulted in supply-side
imperatives shaping the character of customer expectations,
behaviors, and practices while, at the same time, removing
customers from involvement in decisions about generation
and supply.
The authors argue that growing demand, energy security, and
climate change underscore a requirement to revisit “smart
energy use.” They show that one of the great contributions of
emergent smart-grid and distributed energy options is to put
end-users back at the heart of energy decision-making. The
chapter concludes with a discussion of what technologies,
changes in market structures, and governance processes might
facilitate such a transition.
In Chapter 3, The ethics of dynamic pricing, Ahmad
Faruqui examines arguments for and against the
implementation of dynamic pricing based on its economic
efficiency and ethical implications.
The author points out that fixed, flat tariffs and simple bills
using dumb meters made sense and could be justified in the
context of a declining cost industry reaping the benefits of
massive economies of scale in generation and declining fuel
costs. Those days, however, are over as the industry faces
rising costs and pressures to invest in energy efficiency, fuel
conservation, curbing greenhouse gas emissions, and so on.
The chapter's main conclusion is that dynamic pricing should
be viewed in the context of today's realities and those that are
likely to emerge in the future. Equity requires that prices
reflect costs, and thus customers who cost more to
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