For much of its history, the electric power industry was
blessed with enormous economies of scale. As the industry
grew and expanded, electricity could be generated and
supplied to consumers at falling real costs. The industry,
dominated by engineers, was preoccupied with rapid
expansion necessitated by a rapid rise in demand, which the
falling prices further encouraged. The industry, it could be
said, was supply-focused. Under prevailing rate of return
regulations, still in effect in many parts of the world, suppliers
benefited from more investments on which they could earn a
regulated rate of return. And the same regulation gave them
every financial incentive to encourage more
consumption—not less.
Under such circumstances, why would a supplier bother with
promoting energy efficiency or fuss with managing demand?
In fact, consumers were encouraged to use more, in some
cases with falling block tariffs, which meant the more they
used the lower the per-unit cost. With the introduction of
commercial nuclear power there was even talk that electricity
would simply be “too cheap to meter,”
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with the implication
that consumers may simply be billed a flat and low monthly
fee—forget about metering altogether.
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The now famous quote is attributed to the chairman of the Atomic
Energy Commission during President Eisenhower's administration.
In the beginning, none of this much mattered since consumers
used little and meter reading, billing, and revenue collection
were considered a necessary nuisance, with the best and
brightest industry people concentrating on building bigger
power plants and more transmission and distribution lines.
But in recent years, as consumer loads, especially in the
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