
CULTSENCYCLOPEDIA OF POPULAR CULTURE
647
From the beginning, Hubbard ran into all manner of legal
troubles. He squabbled with the I.R.S. over the church’s tax-exempt
status, and the F.D.A. over the use of the e-meter. Scientology met
stiff government opposition in every country in which it operated. An
Australian Board of Inquiry, convened in 1965, called Scientology
‘‘evil, its techniques evil, its practice a serious threat to the communi-
ty, medically, morally, and socially.... Scientology is a delusional
belief system, based on fictions and fallacies and propagated by
falsehoods and deception’’; it was banned from Australia until 1983.
The British government banned foreign Scientologists in 1968, and
Hubbard was convicted on fraud charges, in absentia, by a Paris court
in 1978. The Church lost its tax-exempt status in France and Denmark
in the mid-1980s, and has had to seriously curtail its operations in
Germany. More than most cults, Scientology’s travails appeared to be
symptomatic of its founder’s mental instability. As an institution,
Scientology was marked by an extreme fractiousness and a pro-
nounced penchant for litigation. Ruling in a 1984 lawsuit brought by
the church, a Los Angeles judge stated, ‘‘The organization clearly is
schizophrenic and paranoid, and this bizarre combination seems to be
a reflection if its founder.’’
In many ways Scientology anticipated the tactics of the wave of
cult groups that would sweep America in the 1960s and 1970s. There
numbers are almost innumerable, therefore, a look at two of the most
infamous—the Unification Church and the Hare Krishnas—must
suffice to explain this religious revival, what Tom Wolfe termed ‘‘the
Third Wave.’’ Better known by the pejorative term, Moonies, in
1959, the Unification Church, a radical offshoot of Presbyterianism,
founded its first American church in Berkeley. Its founder, the
Reverend Sun Myung Moon, converted from his native Confucian-
ism as a child, receiving a messianic revelation while in his teens.
Moon was expelled from his church for this claim, as well as his
unorthodox interpretation of Christianity, but by the late-1950s he
had established a large congregation and the finances necessary to
begin missionary work abroad. Like many cults, the church’s teach-
ings were culturally conservative and spiritually radical. Initially, it
appealed to those confused by the rapid changes in social mores then
prevalent, offering a simple theology and rigid moral teachings.
The Unification Church was aggressive in its proselytizing.
Critics decried its recruitment methods as being callous, manipula-
tive, and deceitful; the charge of brainwashing was frequently leveled
against the church. Adherents preyed on college students, targeting
the most vulnerable among them—the lonely, the disenfranchised,
and the confused. The unsuspecting recruit was typically invited over
to a group house for dinner. Upon arrival, he or she was showered
with attention (called ‘‘love-bombing’’ in church parlance), and told
only in the most general terms the nature of the church. The potential
member was then invited to visit a church-owned ranch or farm for the
weekend, where they were continually supervised from early morn-
ing until late at night.
Once absorbed, the new member was destined to take his/her
place in the church’s vast fund-raising machine, selling trinkets,
candy, flowers, or other cheap goods, and ‘‘witnessing’’ on behalf of
the church. Often groups of adherents traveled cross country, sleeping
in their vehicles, renting a motel room once a week to maintain
personal hygiene, in short, living lives of privation while funneling
profits to the church. Moonie proselytizers were known for their
stridency and their evasions, typically failing to identify their church
affiliation should they be asked. On an institutional level, the church
resorted to this same type of subterfuge, setting up dozens of front
groups, and buying newspapers and magazines—usually with a right-
wing bias (Moon was an avowed anti-Communist, a result of his
spending time in a North Korean POW camp). The Unification
Church also developed an elaborate lobbying engine; it was among
the few groups that actually supported Richard Nixon, organizing
pro-Nixon demonstrations up until the last days of his administration.
Allusive, shadowy connections to Korean intelligence agencies were
also alleged. The church, with its curious theology coupled with a
rabid right-wing agenda, was and is a curious institution. Like
Hubbard, many Christian evangelists, and other cult leaders, Moon
taught his followers to be selfless while he himself enjoyed a life of
luxury. But the depth and scope of his political influence is profound,
and among cults, his has achieved an unprecedented level of
political power.
Like the Unification Church, the International Society for Krish-
na Consciousness (ISKCON), better known as the Hare Krishna
movement, has drawn widespread criticism. Unlike the Unification
Church, the Hare Krishnas evince little concern for political exigen-
cies, but their appearance—clean-shaven heads and pink sari—make
the Hare Krishnas a very visible target for anti-cult sentiments, and
for many years, the stridency of their beliefs exacerbated matters. A
devout Hindu devotee of Krishna, A.C. Bhaktivedanta Swami
Prabhupada, was charged by his guru with bringing Hinduism to the
west. Arriving in America in 1965, Prabhupada’s teachings became
popular with members of the emerging hippie populace, who adopted
the movement’s distinctive uniform, forswearing sex and drugs for
non-chemical bliss. Hare Krishnas lived in communes, practicing a
life of extreme asceticism and forsaking ties with family and friends.
Complete immersion in the group was de rigueur. The movement
spread rapidly, becoming infamous for its incessant street proselytiz-
ing, in which lines of devotees would play percussion instruments
while chanting for hours. The sect’s frequenting of airports and train
stations, importuning travelers with flowers or Prabhupada’s transla-
tion of the classic Indian text, the Bhagavad-Gita, also drew public
scorn. Like the Moonies, the Hare Krishna’s fundraising efforts
helped turn public opinion against the cult.
In the 1970s, as more and more American joined such groups as
the Unification Church, the Hare Krishnas, or the ‘‘Jesus People’’ (an
eclectic group of hippies who turned to primitive charismatic Christi-
anity while retaining their dissolute fashions and lifestyle), parental
concern intensified. An unsubstantiated but widely disseminated
statistic held that a quarter of all cult recruits were Jewish, pro-
voking alarm among Jewish congregations. To combat the threat,
self-proclaimed cult experts offered to abduct and ‘‘deprogram’’
cult members for a fee, and in the best of American traditions,
deprogramming itself became a lucrative trade full of self-aggrandiz-
ing pseudo-psychologists. The deprogrammers did have some valid
points. Many cults used sleep deprivation, low-protein diets, and
constant supervision to mold members into firmly committed zealots.
By stressing an us-vs.-them view of society, cults worked on their
young charges’ feelings of alienation from society, creating virtual
slaves who would happily sign over their worldly possessions, or, as
was the case with a group called the Children of God, literally give
their bodies to Christ as prostitutes.
For those who had lost a child to a cult, the necessity of
deprogramming was readily apparent. But in time, the logic of the
many cult-watch dog groups grew a bit slim. If anything, the
proliferation of anti-cult groups spoke to the unsettling aftershocks of
the 1960s counterculture as much as any threat presented by new
religions. Were all religious groups outside the provenance of an