
DAYTIME TALK SHOWS ENCYCLOPEDIA OF POPULAR CULTURE
668
end of civilization. Successful hosts become stars in their own right,
while guests play out the national drama in a steady stream of
confession, confrontation, and self-promotion.
Daytime talk shows can be classified into two basic formats.
Celebrity-oriented talkers have much in common with their nighttime
counterparts. The host performs an opening monologue or number,
and a series of celebrity guests promote their latest films, TV shows,
books, or other product. The host’s personality dominates the interac-
tion. These shows have their roots in both talk programs and comedy-
variety series. The basic formula was designed by NBC’s Sylvester
‘‘Pat’’ Weaver, creator of both Today and The Tonight Show. Musical
guests and comic monologues are frequently featured along with
discussion. Merv Griffin, Mike Douglas, Dinah Shore, and Rosie
O’Donnell have all hosted this type of show.
The more common and successful category of talk shows is the
issue-oriented talker. Hosts lead the discussion, but the guests’ tales
of personal tragedy, triumph, and nonconformity are at the center.
Phil Donahue was the first, beginning in 1979, to achieve national
prominence with this style of talk show. Oprah Winfrey was trans-
formed from local Chicago television personality to national media
magnate largely on the strength of her talk program. In the 1990s,
these shows grew to depend more and more on confession and
confrontation. The trend has reached its apparent apotheosis with The
Jerry Springer Show, on which conflicts between guests frequently
turn physical, with fistfights erupting on stage.
With the tremendous success in the 1980s of Donahue, hosted by
Phil Donahue (most daytime talk programs are named for the host or
hosts) and The Oprah Winfrey Show, the form has proliferated. Other
popular and influential hosts of the 1980s and 1990s include Maury
Povich, Jenny Jones, Sally Jesse Raphael, former United States
Marine Montel Williams, journalist Geraldo Rivera, actress Ricki
Lake, and Jerry Springer, who had previously been Mayor of Cincin-
nati. On the celebrity-variety side, actress-comedienne Rosie O’Donnell
and the duo of Regis Philbin and Kathie Lee Gifford have consistently
drawn large audiences.
The list of those who tried and failed at the daytime talk format
includes a wide assortment of rising, falling, and never-really-were
stars. Among those who flopped with issue-oriented talk shows were
former Beverly Hills, 90210 actress Gabrielle Carteris, actor Danny
Bonaduce of The Partridge Family, ex-Cosby Show kid Tempestt
Bledsoe, Mark Walberg, Rolanda Watts, Gordon Elliott, Oprah’s pal
Gayle King, Charles Perez, pop group Wilson Phillips’ Carnie
Wilson, retired Pittsburgh Steelers quarterback Terry Bradshaw, and
the teams of gay actor Jim J. Bullock and former televangelist Tammy
Faye Baker Messner and ex-spouses George Hamilton and Alana
Stewart. Others have tried the celebrity-variety approach of Mike
Douglas and Merv Griffin; singer-actress Vicki Lawrence and Night
Court’s Marsha Warfield both failed to find enough of an audience to
last for long.
Issue talk shows like Sally Jesse Raphael and The Jerry Springer
Show rely on ‘‘ordinary’’ people who are, in some way, extraordinary
(or at least deviant.) Though celebrities do occasionally appear, the
great majority of guests are drawn from the general population. They
are not celebrities as traditionally defined. Though the talk show
provides a flash of fleeting notoriety, they have no connection with
established media, political, or social elites. They become briefly
famous for the contradictory qualities of ordinariness and difference.
Show employees called ‘‘bookers’’ work the telephones and read the
great volume of viewer mail in search of the next hot topic, the next
great guest. Those chosen tend to either lead non-traditional life-
styles—such as gays, lesbians, bisexuals, prostitutes, transvestites,
and people with highly unorthodox political or religious views—or
have something to confess to a close confederate, usually adultery or
some other sexual transgression. If the two can be combined, e.g.,
confessing a lesbian affair, which The Jerry Springer Show has
featured, then so much the better. The common people gain a voice,
but only if they use it to confess their sins.
Like all talk shows, daytime talkers rely on the element of
unpredictability. There is a sense that virtually anything can happen.
Few shows are broadcast live, they are taped in a studio with a ‘‘cast’’
of nonprofessional, unrehearsed audience members. The emotional
reaction of the audience to the guest’s revelations becomes an integral
part of the show. The trend in the late 1990s was deliberately to
promote the unexpected. The shows trade heavily on the reactions of
individuals who have just been informed, on national television, that a
friend/lover/relative has been keeping a secret from them. Their
shock, outrage, and devastation becomes mass entertainment. The
host becomes the ringmaster (a term Springer freely applies to
himself) in an electronic circus of pain and humiliation.
Sometimes the shock has implications well beyond the episode’s
taping. In March of 1996, The Jenny Jones Show invited Jonathan
Schmitz onto a program about secret admirers, where someone would
be confessing to a crush on him. Though he was told that his admirer
could be either male or female, the single, heterosexual Schmitz
assumed he would be meeting a woman. During the taping, a male
acquaintance, Scott Amedure, who was gay, confessed that he was
Schmitz’s admirer. Schmitz felt humiliated and betrayed by the show,
and later, enraged by the incident, he went to Amedure’s home with a
gun and shot him to death. Schmitz was convicted of murder, but was
granted a new trial in 1998. In a 1999 civil suit, the Jenny Jones Show
was found negligent in Amedure’s death and the victim’s family was
awarded $25 million. The ruling forced many talk shows to consider
how far they might go with future on-air confrontations.
Talk, as the content of a broadcasting media, is nothing new. The
world’s first commercial radio broadcast, by KDKA Pittsburgh on
November 2, 1920, featured an announcer giving the results of the
Presidential election. Early visions of the future of radio and TV
pictured the new media as instruments of democracy which could
foster participation in public debate. Broadcasters were, and still are,
licensed to operate in ‘‘the public interest, convenience and necessi-
ty,’’ in the words of the communications Act of 1934. Opposing
views on controversial contemporary issues could be aired, giving
listeners the opportunity to weigh the evidence and make informed
choices. Radio talk shows went out over the airwaves as early as 1929,
though debate-oriented programs took nearly another decade to come
to prominence. Commercial network television broadcasts were
underway by the fall of 1946, and talk, like many other radio genres,
found a place on the new medium.
Television talk shows of all types owe much to the amateur
variety series of the 1940s and 1950s. Popular CBS radio personality
Arthur Godfrey hosted Arthur Godfrey’s Talent Scouts on TV in
prime time from 1948 to 1958. The Original Amateur Hour, hosted by
Ted Mack, ran from 1948 to 1960 (at various times appearing on
ABC, CBS, NBC, and Dumont.) These amateur showcases were
genuinely democratic; they offered an opportunity for ordinary peo-
ple to participate in the new public forums. Talent alone gave these
guests a brief taste of the kind of recognition usually reserved for
celebrities. Audiences saw themselves in these hopeful amateurs