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controversial. Dreiser simply ignored genteel aspirations and probity,
as he drew characters, logically and objectively, whose aspirations
were powerful enough for a poor girl to become a kept woman, for a
boy to kill a pregnant lover. Such desires destroy everything in their
paths and do not bring happiness, certainly not the familial stability
and financial security of the middle classes.
Dreiser was not the first novelist of his generation to write of the
squalor, poverty, and violence of the city; both Stephen Crane and
Frank Norris had done that before him, but he was singular in his
personal experience of poverty. This is undoubtedly a major reason he
was able to capture in such detail the desire to escape poverty and the
desire to possess wealth in a society that was in a period of transfor-
mation. The tide of migration from country to city; the impersonal
nature of the urban setting of factories, tenements, and department
stores; the contrast of poverty and wealth; the new culture of con-
spicuous consumption were all at the center of Dreiser’s work. Where
many of the new journalistic, realist writers around him attempted to
represent want, its nature and effects, Dreiser investigated wanting,
one of the central mechanisms of the twentieth century. His attempts
to delineate desire are what made him interesting and influential to
many writers from F. Scott Fitzgerald to Saul Bellow. It is in showing
a less intellectualized, aspirational, amorality deep within the Ameri-
can way of life that makes Dreiser the most radical, the most realistic,
writer of his generation.
—Kyle Smith
F
URTHER READING:
Moers, Ellen. Two Dreisers. New York, Viking, 1969.
Pizer, Donald. The Novels of Theodore Dreiser: A Critical Study.
Minneapolis, University of Minnesota Press, 1976.
Salzman, Jack. Theodore Dreiser: The Critical Reception. New York,
David Lewis, 1972.
The Drifters
When Clyde McPhatter formed The Drifters in 1953, a new
musical voice emerged. Combining doo-wop with gospel stylings,
rhythm and blues changed. Songs like ‘‘Money Honey’’ (1953) and
‘‘White Christmas’’ (1954), second only to Bing Crosby’s version,
increased their popularity. McPhatter left the group in 1954, and a
series of lead singers fronted the group until the arrival of Ben E. King
in 1959, who changed the Drifters’ image and sound. The baion, a
Latino rhythm, and the addition of strings made songs like ‘‘There
Goes My Baby’’ (1959) a success. From 1953 to 1966, The Drifters
proved a driving force for Atlantic Records from which many rising
musicians gained inspiration. The Drifters, who were inducted into
the Rock ’n’ Roll Hall of Fame in 1990, provided the music for a
southeastern coastal dance, ‘‘the shag.’’
—Linda Ann Martindale
F
URTHER READING:
Barnard, Stephen. Rock: An Illustrated History. New York, Schirmer
Books, 1986.
Hirshey, Gerri. Nowhere to Run: The Story of Soul Music. New York,
Da Capo Press, 1994.
Drive-In Theater
As early as 1928, Richard Hollingshead, Jr., owner of an auto
products business, was experimenting with screening films outdoors.
In the driveway of his New Jersey home he mounted a Kodak
projector atop his car and played the image on a nearby screen. In
time, Hollingshead refined and expanded his idea, registering his
patent for a drive-in theater in 1933. In doing so, he not only re-
created an American pastime, but he also contributed to American
popular culture for some time to come.
Drive-in theaters, also known as ‘‘ozoners,’’ ‘‘open-air opera-
tors,’’ ‘‘fresh-air exhibitors,’’ ‘‘outdoorers,’’ ‘‘ramp houses,’’ ‘‘un-
der-the-stars emporiums,’’ ‘‘rampitoriums,’’ and ‘‘auto havens,’’
were just that... places where people drove their cars to watch
movies on a huge outdoor screen. This was a seemingly preposterous
idea—one would drive to a gate, pay an admission fee, park their car
on a ramp to face the movie screen, and watch the movie from the car,
along with hundreds of other people. But the drive-in caught on
because it tapped into America’s love for both automobiles and
movies; going to the drive-in became a wildly popular pastime from
its inauguration in the 1930s through the 1950s.
The first drive-in opened on June 6, 1933, just outside of
Camden, New Jersey. The feature film was Wife Beware, a 1932
release starring Adolph Menjou. This movie was indicative of those
commonly shown at drive-ins: the films were always second rate (B
movies like The Blob or Beach Blanket Bingo) or second run. People,
however, did not object. Throughout the drive-in’s history its films
were always incidental to the other forms of attractions it offered
its patrons.
Around 1935, Richard Hollingshead sold most of his interest in
the drive-in, believing that the poor sound and visuals, the great
expense of construction, the limited choice of films, and other factors
(like reliance on good weather) were enough to keep investors and
customers alike from embracing this new form of entertainment. But
people did not mind that viewing movies outdoors was not qualita-
tively as ‘‘good’’ as their experiences watching movies at indoor
theaters. Just a few years after the first New Jersey drive-in opened,
there were others in Galveston, Texas, Los Angeles, Cape Cod,
Miami, Boston, Cleveland, and Detroit. By 1942 there were 95 drive-
ins in over 27 states; Ohio had the most at 11, and the average lot held
400 cars.
Drive-ins peaked in 1958, numbering 4,063. They proved to be
popular attractions for many reasons. After World War II, industries
turned back to the manufacture of domestic products and America
enjoyed a burgeoning ‘‘car culture.’’ In addition, the post-War ‘‘baby
boom’’ meant that there were more families with more children who
needed cheap forms of entertainment. Packing the family into a car
and taking them to the drive-in was one way to avoid paying a baby-
sitter, and was also a way that a family could enjoy a collective
activity ‘‘outdoors.’’ Indeed, in the 1940s and 1950s many owners
capitalized on this idea of the drive-in being a place of family
entertainment and offered features to attract more customers. Drive-
ins had playgrounds, baby bottle warmers, fireworks, laundry servic-
es, and concession stands that sold hamburgers, sodas, popcorn,
candy, hotdogs, and other refreshments.