DR. SEUSS ENCYCLOPEDIA OF POPULAR CULTURE
758
His mother, Henrietta Seuss Geisel, unwittingly lent him her
maiden name, which he first used when writing a humorous scientific
piece. While reading for a B.A. in English from Dartmouth, Seuss
contributed to the school humor magazine, Jack O’Lantern, then
studied literature for one year at Oxford. Returning to the United
States in 1927, Seuss sold cartoons to the Saturday Evening Post,
Judge, and Vanity Fair. He always considered himself to be an artist
first and an author second. This belief received some confirmation in
many of his books for which he initially drew sketches, afterwards
devising dialogue to accompany them. When he later wrote books
without illustrating them himself, Seuss used the pseudonym Theo
LeSieg (Geisel spelled backwards.)
Seuss composed advertising illustrations for Standard Oil of
New Jersey for 15 years after a company executive saw his cartoon of
a knight trying to kill dragons with the insecticide Flit. This led to one
of the 1930s most famous ad slogans, ‘‘Quick, Henry, the Flit.’’ In
1932, Seuss wrote an ABC book for children but could not find a
publisher. In 1936, while crossing the Atlantic by ship, he composed
And to Think That I Saw It On Mulberry Street in rhyme inspired by
the rhythm of the vessel’s engines. About a boy whose imagination
transformed a horse and wagon into various beasts, the book became
his first published monograph, bought by Vanguard Press after some
20 other publishing houses had turned it down.
Vanguard also published his next book, The 500 Hats of
Bartholomew Cubbins, in 1938. Seuss then moved on to Random
House, where he remained for the rest of his life, founding its
Beginner Books division in 1958. The year 1939 witnessed both The
King’s Stilts and Seuss’s only novel, The Seven Lady Godivas, a
commercial failure and one of only two books he wrote for adults.
From 1940 to 1942, he worked as a political cartoonist for the anti-
isolationist PM newspaper, revealing both his political concerns and
his preference for drawing. The perennial favorite Horton Hatches
the Egg appeared in 1940. Critics variously regard this first Horton
book as a parable about the virtue of intervening in crises, about
protecting unborn life, about perseverance and integrity, or as just an
amusing story.
During a stint in the army Seuss worked with Warner Brothers
cartoonist Chuck Jones (who later brought How the Grinch Stole
Christmas to television) on training films. He also collaborated on
documentaries in the Army Signal Corps with film director Frank
Capra, from whom he learned the importance of plot development,
and one could argue that the triumph of physically weak protagonists
and the essential goodness that Seuss saw in most people reflect a
Capraesque sensibility. Seuss garnered three Academy Awards in his
lifetime: for two documentaries, Hitler Lives (1946) and Design for
Death (1947, about the Japanese people), and for his animated
cartoon Gerald McBoing-Boing (1951).
His postwar book production continued with McElligot’s Pool
(1947), Thidwick the Big-Hearted Moose (1948), Bartholomew and
the Oobleck (1949), If I Ran the Zoo (1950), Scrambled Eggs Super!
(1953), Horton Hears a Who (1954), On Beyond Zebra (1955), If I
Ran the Circus (1956), and How the Grinch Stole Christmas (1957).
But the debut of The Cat in the Hat in 1957 was the event that
established Seuss’s reputation. Produced as a supplementary first-
grade reader with a controlled vocabulary of 223 words, it was the tale
of a mischief-maker who teaches children to misbehave while their
mother is away. Its success allowed Seuss to establish Beginner Books.
According to E. J. Kahn, Jr., writing in a December 1960 issue of
The New Yorker, Geisel was a perfectionist. He often labored more
than a year on a book and threw away 99 percent of his material before
he was satisfied, afterwards haunting the production department to
ensure that it got his material right. Geisel later observed that his
favorite book was The Lorax (1971), which came almost effortless-
ly to him, allegedly taking only 45 minutes to compose. This
environmentally conscious allegory about trees so loved that they are
all cut down and become extinct, was also the only one of his books
that anyone ever tried to ban. That effort occurred in 1989 in the
northern California logging town of Laytonville. Other direct mes-
sage books such as Yertle the Turtle and Other Stories (1958), about a
deceitful leader, and The Sneetches and Other Stories (1961), about a
hateful competition between two kinds of creatures, had received
uniformly welcome responses.
The characters in the Dr. Seuss books often encounter fearful
situations, but wit and good luck see them through. Even the baddies
are not irredeemably evil. The Grinch, for example, who starts out
with a heart two sizes too small, ends up with one three sizes bigger
than before. Seuss’s trademarks are nonsense, humor, mischief,
galloping rhymes, and tongue twisters. Some of his words are his own
inventions; others, such as ‘‘burp,’’ had never before been used in
children’s books. His illustrations—gangling cartoon-style figures,
generally depicted in simple primary colors—are of ordinary charac-
ters with which children readily identify. All of his people look very
much alike, which perhaps is part of the message. The lead characters
are also invariably male, if they can be identified by gender at all. The
novelist Alison Lurie asserted in the New York Review of Books in
1990 that there was an inherent sexism in his characters’ roles. One
book with a female protagonist, however, Daisy-Head Mayzie (1995),
was published posthumously. Seuss’s focus on the issues of aging,
tolerance, laziness, individuality, and persistence were usually subtly
intertwined in his stories.
In a career that spanned six decades, Dr. Seuss published 48
books, including his second for adults, this time the successful You’re
Only Old Once: A Book for Obsolete Children (1986). They sold 100
million copies in 18 languages. According to Publishers’ Weekly in
1996, of the top 10 bestselling children’s books of all time, Seuss
wrote three: The Cat in The Hat, Green Eggs and Ham (1960, written
in response to a challenge from publisher Bennett Cerf to write a book
using 50 words or less), and One Fish Two Fish Red Fish Blue Fish
(1960). Many others of his works were not far behind in popularity.
The last of Seuss’s books to be published in his lifetime, Oh, the
Places You’ll Go! (1990), addressed the highs and lows of human
experience—facing fear, loneliness, and confusion—and fittingly
appealed to both adults and children. With its presence on the New
York Times adult best-seller list for two years (1990-92), its author
could say: ‘‘I no longer write for children, I write for people!’’ Older
readers could appreciate the satire, younger readers the charm. In the
end, Seuss’s hegemony was challenged by lushly illustrated and more
pragmatic books with more direct messages, but his books have
retained their popularity.
—Frederick J. Augustyn, Jr.
F
URTHER READING:
Fensch, Thomas, editor. Of Sneetches and Whos and the Good Dr.
Seuss: Essays on the Writings and Life of Theodor Geisel. London,
McFarland & Company, 1997.
Lurie, Alison. ‘‘The Cabinet of Dr. Seuss.’’ The New York Review of
Books. December 20, 1990.