
COMIC BOOKSENCYCLOPEDIA OF POPULAR CULTURE
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few years later, his company was bought out by executives of the
Independent News Company who expanded the operation’s line and
circulation. In 1937 they launched Detective Comics, the first comic
book to feature adventure stories derived more from pulp magazines
and ‘‘B’’ movies than from newspaper ‘‘funnies.’’ The company later
became known by the logo DC—the initials of its flagship title.
By 1938 an embryonic comic-book industry existed, comprising
a half-dozen or so publishers supplied by several comic-art studios all
based in the New York City area. That same year, the industry found
its first original comic-book ‘‘star’’ in Superman. The creation of two
teenagers named Jerry Siegel and Joe Shuster, Superman’s adven-
tures pointed to the fantastic potential of comic books. Because their
content was limited only by the imagination and skill of the writers
and artists who crafted them, comic books could deal in flights of
fantasy unworkable in other visual entertainment media. As an instant
commercial success, Superman prompted a succession of costumed
superhero competitors who vied for the nickels and dimes of not-too-
discerning young consumers. Comic-book characters like DC’s Batman,
Wonder Woman, and Green Lantern; Marvel Comics’ Captain America,
and Fawcett Publications’ Captain Marvel all defined what comic-
book historians and collectors term the ‘‘Golden Age’’ of comic
books. Although comic books would later embrace a variety of
genres, including war, western, romance, crime, horror, and humor,
they have always been most closely identified with the costumed
superheroes who made the medium a viable entertainment industry.
Creating most of these early comic books was a coterie that was
overwhelmingly urban, under-thirty, lower middle class, and male.
They initially conceived Depression-era stories that aligned superheroes
on the side of the poor and the powerless against a conspiracy of
corrupt political bosses, greedy stockbrokers, and foreign tyrants. As
the nation drifted towards World War II, comic books became
increasingly preoccupied with the threat posed by the Axis powers.
Some pointed to the danger as early as 1939—well ahead of the rest of
the nation. Throughout the war, comic books generally urged a united
national front and endorsed patriotic slogans derived from official
U.S. war objectives. Many eviscerated the enemy in malicious and
often, in the case of the Japanese, racist stereotypes that played to the
emotions and fears of their wartime audience, which included serv-
icemen as well as children. At least a few publishers, most notably DC
Comics, also used the occasion of the war against fascism to call for
racial and ethnic tolerance on the American home front.
The war years were a boom time for the comic-book industry. It
was not uncommon for a single monthly issue to sell in excess of
500,000 copies. The most popular comic books featuring Superman,
Batman, Captain Marvel, and the Walt Disney cartoon characters
often sold over one million copies per issue. When the war ended,
however, sales of most superhero comic books plummeted and the
industry lost its unity of purpose. Some publishers, like Archie
Comics, carved out a niche for themselves with innocuous humor
titles that enjoyed a certain timeless appeal for young children. But as
other publishers scrambled for new ways to recapture the interest of
adolescent and adult readers, some turned to formulas of an increas-
ingly controversial nature. Many began to indulge their audience in a
seedy underworld of sex, crime, and violence of a sort rarely seen in
other visual entertainment. These comic books earned the industry
legions of new readers and critics alike. Young consumers seemed to
have a disturbing taste for comic books like Crime Does Not Pay that
dramatized—or, as many would charge, glorified—in graphic detail
the violent lives of criminals and the degradation of the American
dream. Parents, educators, professionals, and politicians reacted to
these comic books with remarkable outrage. Police organizations,
civic groups, and women’s clubs launched a grassroots campaign at
the local and state levels to curb or ban the sale and distribution of
objectionable comic books. Only a few years after the end of its
participation in a world war, the comic-book industry found itself
engaged in a new conflict—a cultural war for the hearts and minds of
the postwar generation.
As the Cold War intensified, comic-book makers responded by
addressing national concerns at home and abroad, while hoping to
improve their public image in the process. Romance comic books
instructed young females on the vital qualities of domesticity and
became, for a time in the late 1940s and early 1950s, the industry’s
top-selling genre. War comic books produced during the Korean War
underscored the domestic and global threat of Communism. But, as
part of the industry’s trend toward more realistic stories, many of
these also illustrated the ambivalence and frustration of confronting
an elusive enemy in a war waged for lofty ideals with limited means.
Neither the subject matter of romance nor war could, in any case,
deflect the mounting public criticism directed at comic books. Through-
out the postwar decade comic-book makers found themselves con-
fronted by a curious alliance of liberals and conservatives who feared
that forms of mass culture were undermining—even replacing—
parents, teachers, and religious leaders as the source of moral authori-
ty in children’s lives. As young people acquired an unprecedented
degree of purchasing power in the booming economy, they had more
money to spend on comic books. This in turn led to more comic book
publishers trying to attract young consumers with increasingly sensa-
tional material. Thus, in an irony of postwar culture, the national
affluence so celebrated by the defenders of American ideals became
perhaps the most important factor accounting for the existence and
character of the most controversial comic books.
The most outrageous consequence of the keen competition
among publishers was the proliferation of horror comic books.
Popular and widely imitated titles like EC Comics’ Tales From the
Crypt celebrated murder, gore, and the disintegration of the American
family with a willful abandon that raised serious questions about the
increasing freedom and power of mass culture. At the vanguard of the
rejuvenated forces aligned against comic books was a psychiatrist and
self-proclaimed expert on child behavior named Dr. Fredric Wertham.
His 1954 book Seduction of the Innocent set forth a litany of charges
against comic books, the most shocking and controversial being that
they contributed to juvenile delinquency. Such allegations led to a
1954 U.S. Senate investigation into the comic-book industry. Comic-
book publishers surrendered to the criticism by publicly adopting an
extremely restrictive self-censoring code of standards enforced by an
office called the Comics Code Authority. By forbidding much of what
had made comic books appealing to adolescents and young adults, the
Comics Code effectively placed comic books on a childlike level. At a
time when publishers faced stiff competition from television, and
rock’n’roll emerged as the new preeminent expression of rebellious
youth culture, the Code-approved comic books lost readers by the score.
By the start of the 1960s the industry showed signs of recovery.
DC Comics led the resurgence by reviving and revamping some of its
popular superheroes from the 1940s including the Flash, the Green
Lantern, and the Justice League of America. These characters marked
the industry’s return to the superhero characters that had made it so
successful in the beginning. But the pristine, controlled, and rather
stiff DC superheroes proved vulnerable to the challenge posed by
Marvel Comics. Under the editorial direction of Stan Lee, in collabo-
ration with artists Jack Kirby and Steve Ditko, Marvel launched a