284 How to Win
plete with all of the weaknesses and few of the strengths of the Baathist elites
they replaced. e Americans who made that choice paid too much attention
to cosmopolitan, English-speaking, power-seeking Iraqis, and too little to ex-
perts with a more dispassionate view of Iraq’s elites.
Reconstruction and Iraq also illustrated the perils of substituting new
groups for traditional elites. In these cases, as in many others, the traditional
elites outmatched the new elites in experience and knowledge, and they shared
powerful group identities with the masses. As a consequence, controlling the
population was usually much easier when the counterinsurgents allied with
long-standing elites, even if not of especially high caliber, as occurred, for
instance, in the Philippine Insurrection and the Salvadoran Insurgency. Of
course, if the traditional elite was very weak, then seeking a new elite was nec-
essary. e general importance of experience for counterinsurgent leaders, as
well as the results of Reconstruction and Iraq, indicate that introducing a new
elite on a crash basis is unlikely to produce success. e most fruitful eort to
build a new elite, in Vietnam during the rule of Ngo Dinh Diem, took seven
years to yield results, and it did not start entirely from scratch, for some of the
new leaders had already possessed experience as junior ocers when Diem
came to power.
In the future, to escape entanglement in an inordinately costly war or to
avoid partnership with the wrong elites once a war has begun, the leaders of
great powers must increase their comprehension of foreign elites. ey can
seek out experts in their own governments who have spent years or decades
covering the country in question. ey can seek out expatriates and academic
experts, while bearing in mind that both of those groups tend to be biased
in favor of indigenous elites who share their cosmopolitan worldviews and
who may not be representative of the country’s elites as a whole. Diplomats
and military ocers can build up knowledge of a society’s leaders by learning
the local tongue, immersing themselves in the local culture, and developing
relationships with local elites. In addition, intelligence personnel can recruit
sources within the various elite groups to gain inside perspectives, something
the United States did in Vietnam and, only belatedly, in Afghanistan and Iraq.
In the longer term, much can be gained by building up governmental and aca-
demic research centers dedicated to exploring politics and culture in specic
countries or regions.
During Reconstruction, the war in El Salvador, and the present conicts in
Afghanistan and Iraq, the United States supported elections that transferred