1.3 • Supply and demand analysis
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Inferior good A good whose demand decreases as income increases.
Inverse function A function, written f
−1
, which reverses the effect of a given function, f, so
that x = f
−1
(y) when y = f (x).
Modelling The creation of piece of mathematical theory which represents (a simplification
of) some aspect of practical economics.
Parameter A constant whose value affects the specific values but not the general form of a
mathematical expression such as the constants a, b and c in ax
2
+ bx + c.
Substitutable goods A pair of goods that are alternatives to each other. As the price of one
of them goes up, the demand for the other rises.
Superior good A good whose demand increases as income increases.
Supply function A relationship between the quantity supplied and various factors that
affect supply, including price.
Practice Problems
5 If f (x) = 3x + 15 and g(x) =
1
/3 x − 5, evaluate
(a)
f(2) (b) f(10) (c) f(0)
(d) g(21) (e) g(45) (f) g(15)
What word describes the relationship between f and g?
6 Sketch a graph of the supply function
P =
1
/3Q + 7
Hence, or otherwise, determine the value of
(a) P when Q = 12
(b) Q when P = 10
(c) Q when P = 4
7 Describe the effect on the demand curve due to an increase in
(a) the price of substitutable goods, P
S
(b) the price of complementary goods, P
C
(c) advertising expenditure, A
8 The demand function of a good is
Q = 100 − P + 2Y +
1
/2A
where Q, P, Y and A denote quantity demanded, price, income and advertising expenditure
respectively.
(a) Calculate the demand when P = 10, Y = 40 and A = 6. Assuming that price and income are fixed,
calculate the additional advertising expenditure needed to raise demand to 179 units.
(b) Is this good inferior or superior?
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