This equation can now be solved as before to get
Q = 18 and the corresponding price is P = 48. The
equilibrium price rises from $36 to $48, so the
consumer pays an additional $12. The remaining
$1 of the tax is paid by the firm.
4 For good 1, Q
D
1
= Q
S
1
= Q
1
in equilibrium, so the
demand and supply equations become
Q
1
= 40 − 5P
1
− P
2
Q
1
=−3 + 4P
1
Hence
40 − 5P
1
− P
2
=−3 + 4P
1
(since both sides equal Q
1
)
40 − 9P
1
− P
2
=−3
(subtract 4P
1
from both sides)
−9P
1
− P
2
=−43
(subtract 40 from both sides)
For good 2, Q
D
2
= Q
S
2
= Q
2
in equilibrium, so the
demand and supply equations become
Q
2
= 50 − 2P
1
− 4P
2
Q
2
=−7 + 3P
2
Hence
50 − 2P
1
− 4P
2
=−7 + 3P
2
(since both sides equal Q
2
)
50 − 2P
1
− 7P
2
=−7
(subtract 3P
2
from both sides)
−2P
1
− 7P
2
=−57
(subtract 50 from both sides)
The equilibrium prices therefore satisfy the
simultaneous equations
−9P
1
− P
2
=−43 (1)
−2P
1
− 7P
2
=−57 (2)
Step 1
Multiply equation (1) by 2 and (2) by 9 and subtract
to get
61P
2
= 427 (3)
Step 2
Divide both sides of equation (3) by 61 to get P
2
= 7.
Step 3
Substitute P
2
into equation (1) to get P
1
= 4.
If these equilibrium prices are substituted into either
the demand or the supply equations then Q
1
= 13 and
Q
2
= 14.
(a) 11; (b) 9;
(c) 0; once the price falls below 7 the firm does not
plan to produce any goods.
7 (a) As P
S
rises, consumers are likely to switch to the
good under consideration, so demand for this
good also rises: that is, the graph shifts to the
right.
(b) As P
C
rises, demand for the bundle of goods as a
whole is likely to fall, so the graph shifts to the left.
(c) Assuming that advertising promotes the good and
is successful, demand rises and the graph shifts
to the right. For some goods, such as drugs,
advertising campaigns are intended to discourage
consumption, so the graph shifts to the left.
8 (a) Demand is 173. Additional advertising expenditure
is 12.
(b) Superior.
9 (a) 53;
(b) Substitutable; a rise in P
A
leads to an increase in Q;
(c) 6.
10 (1) P = 30, Q = 10.
(2) New supply equation is 0.85P = 2Q
S
+ 10; P = 33.6,
Q = 9.28.
11 (a) 17, 9; (b) $324.
Solutions to Problems
605
The goods are complementary because the
coefficient of P
2
in the demand equation for good 1 is
negative, and likewise for the coefficient of P
1
in the
demand equation for good 2.
5 (a) 21; (b) 45; (c) 15; (d) 2; (e) 10;
(f) 0; inverse.
6 The supply curve is sketched in Figure S1.14.
Figure S1.14
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