
62 CHAPTER 4 / Measures of Central Tendency: The Mean, Median, and Mode
to its name: It is a score that indicates where the center of the distribution tends to be lo-
cated. Thus, a measure of central tendency is a number that is a summary that you can
think of as indicating where on the variable most scores are located; or the score that
everyone scored around; or the typical score; or the score that serves as the address for
the distribution as a whole.
So, in Sample A back in Figure 4.1, most of the scores are in the neighborhood of
59, 60, and 61 inches, so a measure of central tendency will indicate that the distribu-
tion is centered at 60 inches. In Sample B, the scores are distributed around 70 inches.
Notice that the above example again illustrates how to use descriptive statistics
to envision the important aspects of the distribution without looking at every
individual score. If a researcher told you only that one normal distribution is
centered at 60 and the other is centered at 70, you could envision Figure 4.1 and
have a general idea of what’s in the data. Thus, although you’ll see other statistics
that add to this mental picture, measures of central tendency are at the core of sum-
marizing data.
REMEMBER The first step in summarizing any set of data is to compute the
appropriate measure of central tendency.
We will discuss three common measures of central tendency. The trick is to com-
pute the correct one so that you accurately envision where most scores in the data are
located. Which measure of central tendency you should calculate depends on two
factors:
1. The scale of measurement used so that the summary makes sense given the
nature of the scores.
2. The shape of the frequency distribution the scores produce so that the measure
accurately summarizes the distribution.
In the following sections, we first discuss the mode, then the median, and finally
the mean.
THE MODE
One way to describe where most of the scores in a distribution are located is to find the
one score that occurs most frequently. The most frequently occurring score is called the
mode. (We have no accepted symbol for the mode.) For example, say we’ve collected
some test scores and arranged them from lowest to highest: 2, 3, 3, 4, 4, 4, 4, 5, 5, and
6. The score of 4 is the mode because it occurs more frequently than any other score.
The left-hand distribution in Figure 4.2 shows that the mode does summarize these data
because most of the scores are “around” 4. Also, notice that the scores form a roughly
normal curve, with the highest point at the mode. When a polygon has one hump, such
as on the normal curve, the distribution is called unimodal, indicating that one score
qualifies as the mode.
Data may not always produce a single mode. For example, consider the scores 2, 3,
4, 5, 5, 5, 6, 7, 8, 9, 9, 9, 10, 11, and 12. Here two scores, 5 and 9, are tied for the most
frequently occurring score. This sample is plotted on the right in Figure 4.2. In Chapter
3, such a distribution was called bimodal because it has two modes. Describing this
distribution as bimodal and identifying the two modes does summarize where most of
the scores tend to be located—most are either around 5 or around 9.