WATER RESOURCES
23
cent for unmetered and 6.1 per cent for metered supplies. Water companies counter that
their executives’ salaries are set as the market average for equivalent jobs in the sector.
OFWAT has no direct control over profits, share prices, dividends or chairmen’s salaries, all
of which have been bones of contention with the public. However, OFWAT and the
government have urged the utilities to adopt best practice in the supervision of board-room
pay by shareholders, and OFWAT are proposing to introduce objective comparative
information on company performance, so that performance-related pay policies can reflect
actual performance in the competitive market. The present government is also reported to
be looking into ways in which utility executive salaries are set, and how they could be linked
to standards of performance achieved by the companies.
It is important to note that the average cost of water in the UK is still low. For 1998/
9 the average water and sewerage bill works out at around 66p per day—a bath costs about
11p, a cycle of a washing machine the same, and watering the garden costs 75p. By contrast
heating the water for a bath or washing machine costs almost 20p, and a litre of bottled
water costs typically more than 50p. Average bills for water and sewerage range from
£,201 (Thames Water) to £354 (South West Water). For water, averages range from £158
(South East Water) to £73 (Portsmouth), and for sewerage from £102 (Thames) to £229
(South West Water). In the four years since OFWAT set price limits, average household
bills have increased by 4.5 per cent in real terms (17.8 per cent taking inflation into
account). In the same period, average household sewerage bills have increased by 10.5
per cent (24.6 per cent with inflation), this reflecting the greater investment necessary to
meet legal standards for treatment. For metered properties the average total bill is £223,
compared with £245 for unmeasured ones.
Traditionally, most water supplies to domestic properties in the UK have been
unmetered, and most charges for household water and sewerage services are still based
on the rateable value of the property (despite the fact that the domestic rating system ended
in 1990, with the consecutive advents of the Poll Tax, Community Charge and Council
Tax). However, in the last two decades metering has become more common, with 14 per
cent of households now having meters. Metering trials have been held, in which the majority
of customers found metering led to lower bills, although about one in five paid more than
previously. Metering has potentially an important role to play in conserving water
resources, and OFWAT believes that it is sensible to meter where it is cheap or economic
to do so—for example in new properties, for high non-essential users and where resources
are limited. However, consumer bodies have expressed concern that some 95 per cent of
domestic water consumption is essential, and therefore insensitive to changes in prices,
and heavy reliance on charges to encourage customers to reduce consumption by metering
is unlikely to be effective. OFWAT does not advocate either universal metering or a crash
programme of metering. Thirteen companies (out of twenty-eight) now offer free meters
and installation to every customer. There are some additional costs associated with
metering, and OFWAT has issued guidance as to how much of these it is reasonable to
pass on to customers. Initially the government planned to end rateable-value-based charging
by 2000, but this deadline has been extended.
Companies in the south and east of the country, whose water resources are most short,
are the most likely to adopt compulsory metering of existing properties; Anglia Water has
announced plans to meter 95 per cent of households by 2014–15. However, installing meters
in all homes would be uneconomic, and most companies are introducing meters selectively,