DESIGNING INCLUSIVE EXPERIENCES 21.5
downstairs, she and Henry buy fresh pasta in the delicatessen and a cake from the bakery, and they
pick up Alice’s prescription refill at the pharmacy, which has a direct link to her doctor’s office.
This human-centered approach is carried through into the detail of fixtures, fittings, and products,
with fiber-optic display lighting to reduce glare and improve presentation, glass jars and lids that
are easy to handle and open, and attractive chairs that are surprisingly easy to get into and out of.
Even the crockery in the café works well for older people such as Alice, who often find cups, plates,
and saucers difficult to grip and carry. There are shopping trolleys that combine functionality with
convenience and ergonomic fit, and they even offer a perch seat for a short rest.
After visiting the newsstand for Henry’s favorite old-fashioned comic book, they decide they are
ready to go back. Alice stops to check the electronic classifieds on her way out—she is looking for a
garden shed—and, seeing two that might do, enters her phone number so she can be called later by the
sellers. By now the sun is shining, and Alice and her grandson decide to walk back home via the park.
They take the cake and comic book with them, leaving all the bulky goods to be delivered later.
In reality, shopping is not like that at all, but why? The problem is, very few people can imagine
such things are possible, and this is where creative designers can help, by offering new visions of a
people-friendly future.
21.4 GENERAL LESSONS LEARNED FOR UNIVERSAL DESIGN
The key lesson from the DesignAge program and subsequent work at the Royal College of Art is that
there is an important choice to make regarding design for the future, especially regarding older adults
and consumer activities. It seems that this represents a significant fork in the road for universal design
(UD). Designers can work hard at patching up what is clearly wrong in the way products, services,
and the built environment are designed, and this is an important endeavor, but designers also have
the choice to radically rethink the status quo. This is a sort of Microsoft versus Macintosh choice. As
constant patches have been added to the Microsoft operating system, it has become clumsy and not
nearly as user-friendly as its lighter-footed competitor that has given us more recently the iPod, the
iPhone, and the iPad, all of which provide a convenient and user-friendly e-shopping experience. And
even Macintosh may soon find itself ousted by yet more radical forms of technology that are under
development by Google and other innovative companies.
Another way of looking at this is to think in terms of the time lag between idea and implementa-
tion. A good example of this is the shopping in the twenty-first century scenario featured in this chap-
ter. That scenario was written a full 17 years ago, yet one of the editors of this book singled it out as
a unique contribution to UD pointing the way to a future that has yet to be realized. In 1992, almost
all the elements of Alice’s shopping trip were achievable. Many were prototyped and could have gone
into production immediately. In other words, the design disciplines could have moved forward in a far
more people-friendly way than they have, and one has to ask why that proved not to be the case.
At the RCA, researchers and designers developed similarly radical ideas about the future of
transportation, taking into account environmental and amenity issues along with population aging
and disability issues, and they came up with an all-encompassing vision of mobility for all rather
than ideas about adapting existing vehicles. The European rickshaw that Alice ordered up was part of
that vision, which was one of joined-up micro and macro services, not a monolithic state-controlled
system of public transport, but a network of services delivered by public, private, and voluntary sec-
tors that together were capable of meeting complex individual needs in a seamless way (Coleman
and Harrow 1997, 2000).
Achieving this requires two things. First, a new generation of designers committed to a human-
centered future and sufficiently educated to envisage and invent what is needed. RCA faculty mem-
bers have been working hard to nurture those young designers with insight and ability and to place
them in industry and research and development. Second, a new type of consumer, who is actively
involved in the design and development process, is required. All this points to a form of participatory
codesign that is not about fixing what already exists, but about mapping out a more human-centered
future along the lines of the above scenario.