IX. Financial Planning and
29. Financial Analysis and
But beware of adding too much complexity: There is always the temptation to
make a model bigger and more detailed. You may end up with an exhaustive
model that is too cumbersome for routine use. The fascination of detail, if you
give in to it, distracts attention from crucial decisions like stock issues and divi-
dend policy.
There Is No Finance in Financial Planning Models
Why do we say there is no finance in these corporate financial models? The first
reason is that they usually incorporate an accountant’s view of the world. They
are designed to forecast accounting statements. They do not emphasize the
tools of financial analysis: incremental cash flow, present value, market risk,
and so on.
18
This may not matter as long as everyone recognizes the financial forecasts for
what they are. However, you sometimes hear managers stating corporate goals
in terms of accounting numbers. They may say, “Our objective is to achieve an
835
FINANCE IN THE NEWS
INVESTORS QUESTION BRITISH TELECOM’S
FINANCIAL PLANNING
As the country’s principal telecom supplier, British
Telecom (BT) was a safe, if somewhat uninspiring,
investment. Including short-term loans, its debt ra-
tio was a fairly conservative .38 and the volatility of
its stock returns was well below the average for UK
companies.
All that changed at the end of the 1990s when
BT made a series of foreign acquisitions and paid
several billion pounds for a license to offer third-
generation mobile services in the UK. These expen-
ditures were financed largely by new borrowing, in-
cluding a record $10 billion bond issue in the United
States. By December 2000 BT’s debt had expanded
to £30 billion and the debt ratio had climbed to .71.
To reassure new bondholders BT had agreed that, if
its debt rating were subsequently lowered, it would
increase the interest payment on its bonds. Not long
afterward the rating agencies announced that they
were considering a downgrade, which would in-
crease the cost of servicing BT’s debt.
BT’s aim was to reduce its debt by £10 billion,
and it hoped to achieve this by selling off some re-
cent acquisitions. Unfortunately, as the prices of
high-tech stocks fell away in the spring of 2001, this
plan began to look less and less attractive.
By March 2001 BT’s share price had fallen 70
percent from its high, and anxious investors be-
gan to question whether the company had a co-
herent strategy to deal with its mountain of debt
and to finance the heavy expenditures that would
be needed to exploit its mobile licenses. Various
questions were asked and debated. Should the
company press ahead with its plans to sell off
businesses? Could it live with its high debt ratio
for the time being? Should it seek to build up eq-
uity by cutting its dividend or by issuing new eq-
uity? It was clear that for BT, financial planning
had become central to the company’s survival.
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Of course, there is no reason that the manager can’t use the output to calculate the present value of the
firm (given some assumption about growth beyond the planning period), and this is sometimes done.