ISBN-13: 978-0-471-78049-6 (cloth)
Published by John Wiley & Sons, Inc., Hoboken, New Jersey. 2006. - 339
This second edition contains the same core implementation guidance found in the original volume but has been updated and enhanced to include guidance on a number of topics that were still relatively immature as of the f irst printing in 2002. The most significant change is my expanded coverage of strategy maps, powerful communication tools signaling to the entire workforce (and beyond) what is critical in executing the organization’s strategy. The text also provides new and updated information on the linkage between the Balanced Scorecard and corporate goveance, the critical importance of strategy-centered management meetings, and an emerging trend, the Off ice of Strategy Management. In addition to entirely new sections, you will find the latest thinking on all aspects of the Balanced Scorecard jouey, honed from my work as a consultant and researcher.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey. 2006. - 339
This second edition contains the same core implementation guidance found in the original volume but has been updated and enhanced to include guidance on a number of topics that were still relatively immature as of the f irst printing in 2002. The most significant change is my expanded coverage of strategy maps, powerful communication tools signaling to the entire workforce (and beyond) what is critical in executing the organization’s strategy. The text also provides new and updated information on the linkage between the Balanced Scorecard and corporate goveance, the critical importance of strategy-centered management meetings, and an emerging trend, the Off ice of Strategy Management. In addition to entirely new sections, you will find the latest thinking on all aspects of the Balanced Scorecard jouey, honed from my work as a consultant and researcher.