Менеджмент
  • формат pdf
  • размер 9.31 МБ
  • добавлен 15 сентября 2011 г.
Johnson G., Scholes K., Whittington R. Exploring Corporate Strategy
Financial Times, 2007. - 622 p.

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.
The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as inteationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.
Смотрите также

Alfred Griffioen. Strategy accelerator

Статья
  • формат pdf
  • размер 2.33 МБ
  • добавлен 13 июля 2011 г.
Статья c cайта www.strategy-accelerator.com. Новая классификация конкурентных стратегий фирмы. There is only a limited number of models that give direction on how to make a profit, these models focus on differentiators or on portfolio management. However, the increasing availability of all kinds of knowledge through the internet and the globalisation of the financial markets are not taken into account in these models. This article investigates h...

Ansoff I. Strategies for diversification

  • формат pdf
  • размер 1.33 МБ
  • добавлен 07 марта 2011 г.
Harvard Business Review, Vol 35, No 2. 1957 Product Market Alternatives. Forecasting Growth. Diversification Objectives. Long Range Objectives. Selection a Strategy.

James Rowe. Studying strategy

  • формат pdf
  • размер 3.38 МБ
  • добавлен 17 апреля 2011 г.
Ventus Publishing, 2008. A starting point for our thinking. Strategic management: Models and Ideas. Strategic management: approaches and methods. Influences on action: of lobsters, boiling frogs and nappies. Resource based strategy. Global and international strategic management. Strategic management: culture, change and leadership. Public sector strategic management.

McKinsey. Strategic tests from four senior executives. January 2011

  • формат pdf
  • размер 497.23 КБ
  • добавлен 11 января 2011 г.
Strategic tests from four senior executives: Gall Lumaden, group head of strategy and planning at SABMiller. Jeffrey Elton, CEO and vice chairman of KEW Group. Raymond Gllmartln, former CEO of Merck. David Spelser, senior vice president! for strategy at SAIC. All strategists grapple with the question of how to create and preserve competitive advantage. But individual perspectives are likely to differ, depending on a company's strategic journey, t...

Richard Linch. Corporate Strategy

  • формат pdf
  • размер 34.95 МБ
  • добавлен 20 февраля 2011 г.
England, 4th edition 2006. - p. 865 This book explores the fundamental desicions that will guide the future of ogranisations, and how such matters can be identified, evaluated and implemented. It presents a comprehensive, structured and critical approach to stratigic management.

Syrett M. Successful Strategy Execution: How to Keep Your Business Goals on Target

  • формат pdf
  • размер 1.53 МБ
  • добавлен 12 июня 2011 г.
Profile Books, 2008. - 164 pages. However smart your business strategy is in theory, it will have little effect if you fail to carry it out. A survey by the Economist Intelligence Unit suggests that companies typically realise only about 60% of their strategy's potential value because of failures in planning and execution. Corporate politics, personalities and turf wars, and misunderstood intentions and silo thinking combined with changing circu...

Value creation in a virtual world (Создание стоимости в виртуальном мире)

  • формат pdf
  • размер 1.35 МБ
  • добавлен 18 июля 2011 г.
Kieth Robert Hales, October 2005, Bond University. 211 стр. Introduction. The information age-issues. Virtual enterprise. Strategy and virtual organisation. Mass customization. Information systems and business models. Virtual value creation. Case strudies.

W.Chan Kim BlueOcean strategy

  • формат pdf
  • размер 2.64 МБ
  • добавлен 09 октября 2010 г.
Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans, " which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth. " The only reason more big companies don't set sail for them, they suggest, is that "the dominant focus of stra...

Walter Kiechel III. The Lords of Strategy

  • формат epub
  • размер 619.48 КБ
  • добавлен 15 декабря 2011 г.
Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turboch...

Yson G. Robert & O'Brien A. Frances Strategic Development - Methods and Models

  • формат pdf
  • размер 17.43 МБ
  • добавлен 24 августа 2010 г.
1998. 346 pages Strategy Development addresses the increasingly valuable roles that modeling and analysis play in the strategic development of an organization. The authors present a framework to help strategists and decision-makers streamline the process and increase effectiveness. This book is based on the latest research available in the fields of strategic management, systems dynamics, and forecasting.