capacity bidding, demand bidding, and other aggregator
offerings to medium and large commercial and industrial
customers. Some of these programs are price triggered, while
others are triggered by reliability events. For the purposes of
this analysis other DR programs are considered to be
dispatchable with time spans ranging from hours to days.
Direct load control (DLC) refers to customer end uses that are
directly controlled by the utility or third-party aggregators and
are shut down or moved to a lower consumption level as the
market dictates. A wide range of DR resources exist that
could be utilized by DLC programs. Residential DLC
resources include water heating, pumping loads, refrigerators
defrost cycles, battery charges for consumer electronics,
washing machines, lights, and stoves. Commercial DLC
resources include air conditioners, heat pumps, refrigerated
warehouses, electric water heaters, dual-fuel boilers, HVAC
systems with thermal storage, and lighting. Industrial DLC
resources include induction and ladle metallurgy furnaces, air
liquefaction facilities, gas and water pumping, agricultural
irrigation, aluminum smelting, and various electrolysis
facilities such as chlor-alkali, potassium hydroxide,
magnesium, sodium chlorate, and copper [15].
In the commercial and residential sectors, DLC loads are
often modeled as what a building owner can submit to DR
markets, such as air conditioning for spinning reserves.
However, DLC potential from the tenant's perspective is often
overlooked. Tenants of large commercial buildings represent
a vast potential DR resource that could be accessed by means
of competitive DR bidding processes. During the Empire
State Building retrofit, Johnson Controls Inc. discovered that
it was able to submit 5% of a 10 MW peak load to DR
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