developed reflecting, primarily, corporate, institutional, and
other professional preferences rather than those of consumers.
These were then aggressively marketed by those set to profit
from them. This provision and structuring of both energy
service options and of the means by which they might be
obtained were not therefore the result of unconstrained
consumer choice, as economic perspectives still tend to
assume, but rather gave the consumers exercising that choice
an ever-broadening range of services to choose from. The
current dominant suite of energy services and the means by
which they are delivered are thus as much a result of the
decisions and actions of utility managers, engineers, and
regulators as they are the result of the decisions and actions of
consumers. To characterize contemporary decisions regarding
these services as simply a straightforward matter of consumer
choice, with “choice” narrowly conceived as little more than
the responses of end-users to their own perceived needs,
electricity prices, and information is, therefore, misleading
and does not square with the empirical evidence. Some of the
most telling relevant contemporary examples are some of the
best known, such as the cheap off-peak, and highly inefficient
heat and hot water storage systems embedded throughout
centralized grid systems today. In other words the evidence
suggests that our current energy-intensive lifestyles are as
much about the systemic framing and conditioning of the
choices available to consumers as they are about the exercise
of individual consumer choice. Consequently, addressing this
systemic framing and conditioning of the choices available to
consumers requires that those currently responsible for
overseeing and delivering current energy provision reinstate a
substantive decision-making role for end-users.
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