themselves over authoritarian values. Canada, it is thought, shares
not only a continent with the United States, but also a democratic
ideology which rejects the historical class and power structures of
Europe. . . .
The historical source of the image of a classless Canada is the
equality among pioneers in the frontier environment of the last
century. In the early part of the present century there was a similar
equality of status among those who were settlers in the west,
although, as we shall see, these settlers were by no means treated
equally. . . .
Although the historical image of rural equality lingers it has
gradually given way in the urban industrial setting to an image of a
middle level classlessness in which there is a general uniformity of
possessions. . . .Modern advertising has done much to standardize the
image of middle class consumption levels and middle class behavior.
Consumers’ magazines are devoted to the task of constructing the
ideal way of life through articles on childrearing, homemaking,
sexual behaviour, health, sports, and hobbies.
That there is neither very rich nor very poor in Canada is an
important part of the image. There are no barriers to opportunity.
Education is free. Therefore, making use of it is largely a question of
personal ambition.
Images which conflict with the one of middle class equality rarely
find expression, partly because the literate middle class is both the
producer and the consumer of the image. Even at times in what
purports to be serious social analysis, middle class intellectuals
project the image of their own class onto the social classes above and
below them. There is scarcely any critical analysis of Canadian social
life upon which a conflicting image could be based. The idea of class
differences has scarcely entered the stream of Canadian academic
writing despite the fact that class differences stand in the way of
implementing one of the most important values of western society,
that is equality. . . .
Canada, it may be concluded from the evidence . . .has a long way to
go to become in any sense a thorough-going democracy. . . .Even into
the 1960’s Canadian educational systems have yet to become
democratized through to the university level. The possibilities for
upward social mobility are reduced, and, at the same time, shortages
of highly trained people for the new occupational structure continue.
366 The Underside of Canadian Society
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