Auto Workers (UAW). In 1967, UAW opposed the ERA, and although the
UAW members active in NOW supported the amendment, they felt that
they had to withdraw from NOW when the organization endorsed it. Two
years later, after the UAW decided to support the ERA, women UAW
members rejoined NOW and resumed their active participation.
NOW’s support for the repeal of abortion laws also caused division.
Some feminists who supported the Equal Rights Amendment believed
that adding abortion to the organization’s agenda made it unnecessarily
controversial and held the potential for alienating feminists who did not
want abortion decriminalized. In 1968, one of NOW’s founding members
left and organized the Women’s Equity Action League. Despite the con-
troversy, NOW continued its work for reproductive rights by organizing
clinic defense, lobbying Congress for the Freedom of Access to Clinic En-
trances Act, and winning a major lawsuit against Operation Rescue under
the Racketeer Influenced and Corrupt Organizations (RICO) statute.
Attracting and effectively using press attention were among the lead-
ership’s greatest strengths. Members picketed men-only restaurants,
demonstrated on Mother’s Day for “Rights, Not Roses,” and protested laws
against abortion. NOW initiated and largely organized the Women’s Strike
for Equality on 26 August 1970, an event that included demonstrations in
more than ninety major cities in forty-two states and involved more than
100,000 women nationwide. In another demonstration supporting child
care tax deductions, a baby carriage brigade included signs asking: “Are
children as important as martinis?” referring to the tax deductions allowed
for business entertaining. Other examples of NOW-sponsored marches
include the 1978 march for the Equal Rights Amendment, which drew
more than 100,000 people to Washington, D.C., and the March for
Women’s Lives in 1992, which drew 750,000 abortion rights supporters to
Washington, D.C., the largest protest ever in the nation’s capital.
Through the NOW Legal Defense and Education Fund (LDEF),
founded in 1970, NOW also gained publicity for the lawsuits it filed. For
example, in 1970 NOW filed a sex discrimination complaint under Exec-
utive Order 11375 against 1,300 corporations that had failed to file affir-
mative action plans for hiring women. Beginning in 1971, NOW protested
the discriminatory practices of AT&T in hiring, promotions, fringe bene-
fits, and executive appointments. In the agreement reached between the
Department of Labor, EEOC, and AT&T, the corporation agreed to a
lump-sum payment of $15 million to 15,000 workers, wage adjustments,
and new hiring practices, including giving more women craft jobs and
broadened management opportunities. In the 1990s, NOW LDEF won
major settlements in sex discrimination lawsuits against the Mitsubishi
Corporation and Smith-Barney.
National Organization for Women 485