it affirmed their claims about the ERA. The 1980 Republican National
Convention further weakened the amendment’s chances when it repudi-
ated its forty-year-long tradition of supporting it.
NOW launched its ERA Countdown Campaign in 1981, with former
first lady Betty Ford and actor Alan Alda as honorary cochairs. Polls
showed that 63 percent of Americans supported the amendment and 32
percent opposed it. Massive efforts to raise $15 million for advertising in-
volved door-to-door solicitation and use of Hollywood celebrities and
other notables to support the reinvigorated effort. Also, lobbying brigades
of women from across the country joined local forces in targeted states to
press for ratification.
Early in 1982, attention focused on North Carolina, Florida, and Illi-
nois. The Illinois legislature had considered and rejected the amendment
several times, but supporters continued to believe that the state would rat-
ify it. Seven women went on a hunger strike, and seventeen women
chained themselves to the door of the Illinois Senate chamber, but none
of the targeted states ratified the amendment.
On 30 June 1982, the amendment died, three states short of those
needed for ratification. Of the fifteen states that did not ratify, most were in
the South, with Illinois being the primary northern exception. No state had
ratified the ERA after 1978. The amendment was reintroduced in the House
in 1983 but, with 278 ayes and 147 nays, it needed six more votes in order
to have had the required two-thirds majority of those present and voting.
Despite the amendment’s failure, Congress passed several measures
banning sex discrimination, including the Equal Credit Opportunity Act
of 1974, Title IX of the Education Amendments of 1972, the Women’s Ed-
ucational Equity Act of 1974, and the Pregnancy Discrimination Act of
1978. Other measures expanded coverage of Title VII of the Civil Rights
Act of 1964, increased the Equal Employment Opportunity Commission’s
power, added sex to the purview of the U.S. Commission on Civil Rights,
and prohibited sex discrimination in state programs funded by federal
revenue sharing. In addition, several states added equal rights amend-
ments to their state constitutions and passed a range of laws banning sex
discrimination.
See also Abortion; American Association of University Women; Anthony, Susan
Brownell; Business and Professional Women/USA; Caraway, Hattie Ophelia
Wyatt; Chisholm, Shirley Anita St. Hill; Civil Rights Act of 1964, Title VII;
Eagle Forum; Education Amendments of 1972, Title IX; Equal Credit
Opportunity Act of 1974; Equal Employment Opportunity Commission; Equal
Pay Act of 1963; Equal Rights Amendments, State; ERAmerica; Ford, Elizabeth
Ann (Betty) Bloomer; Friedan, Betty Naomi Goldstein; General Federation
of Women’s Clubs; Holtzman, Elizabeth; League of Women Voters; National
Association of Colored Women; National Committee to Defeat the UnEqual
244 Equal Rights Amendment