
Chapter 12 Identifying and valuing options 299
There are two parties to an option contract, the buyer (or option holder) and seller (or
option writer). The buyer has the right, but not the obligation, to exercise the option.
One feature of an option is that, if the share price does not move as expected, it can
become completely worthless, regardless of the solvency of the company to which it
relates. However, if it does move in line with expectations, very considerable gains can
be achieved for very little outlay. Such volatility gives share options a reputation as a
highly speculative investment. But, as will be seen later, options can also be used to
reduce risk.
In return for the option, the purchaser pays a fee or premium. The premium is a
small fraction of the share price, and offers holders the opportunity to gain significant
benefits while limiting their risk to a known amount. The size of the premium depends
on the exercise price and expected volatility of shares, which, in turn, is a function of
the state of the market and the underlying risk of the share. The premium might range
from as little as 3 per cent for a well-known share in a ‘quiet’ market to over 20 per cent
for shares of smaller companies in a more volatile market. During past stock market
collapses, or where there is substantial volatility, option premiums have shot up dra-
matically to reflect such uncertainty.
Considerable interest has developed in recent years in share options, and there is a
highly active market on the Stock Exchange for traditional and traded options.
Traditional options are available on most leading shares and last for three months. A
problem with these is that they are not particularly flexible or negotiable: investors
must either exercise their option (i.e. buy or sell the underlying share) or allow it to
lapse; they cannot trade their option.
To overcome these difficulties, Traded options markets were established, first in
Chicago, then in Amsterdam (the European Options Exchange). In 1978 the London
Traded Options Market was established for major companies, now part of the London
International Financial Futures and Options Exchange (LIFFE) (see www.liffe.com).
An exchange traded contract is characterised by certain standardised features, par-
ticularly the exercise date and the exercise price. This makes it far easier to develop a
continuous market in options than was the case for traditional options that were
developed and traded on an ad hoc basis.
traditional options
An option available on any
security agreed between buyer
and seller. It typically lasts for
three months
traded options
An option traded on a market
option contract
A contract giving one party
the right, but not the obliga-
tion, to buy or sell a financial
instrument or commodity at
an agreed price at or before a
specified date
exercise price
Price at which an option can
be taken up
Options terminology
This topic has more than its fair share of esoteric jargon, some of the more essential of which
are defined below.
■ A call option gives its owner the right to buy specific shares at a fixed price – the exercise
price or strike price.
■ A put option gives its owner the right to sell (put up for sale) shares at a fixed price.
■ A European option can be exercised only on a particular day (i.e. the end of its life), while
an American option may be exercised at any time up to the date of expiry. These terms are
a little confusing because most options traded in the UK and the rest of Europe are actually
American options!
■ The premium is the price paid for the option. Option prices are quoted for shares and trad-
ed in contracts (or units) each containing 1,000 shares.
■ In the money is where the exercise price for a call option is below the current share price.
In other words, it makes sense to take up the option.
■ Out of the money is where the exercise price for a call option is above the current share
price and it is not profitable to take up the option.
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