in this growing literature is the work of Darren Schreiber on political communica-
tion. See especially Schreiber, “Political Cognition as Social Cognition: Are We All
Political Sophistiates?,” in Ann Crigler et al. (eds), The Affect Effect: Dynamics of
Emotion in Political Thinking and Behavior (Chicago: University of Chicago Press,
2007); “The Evolution of the Political Brain: An Agent-Based Model,” paper
presented at the annual meeting of the American Political Science Association,
Philadelphia, 2006, and “Monkey See, Monkey Do: Mirror Neurons, Functional
Brain Imaging, and Looking at Political Faces,” paper presented at the annual
meeting of the American Political Science Association, Washington, DC, 2005, as
well as Joel Weinberger and Drew Westen’s work on subliminal political advertis-
ing. See Weinberger and Westen, “RATS, We Should Have Used Clinton: Sub-
liminal Priming in Political Campaigns,” paper presented at the International
Society of Political Psychology Conference, Portland, OR, 2007. For discussions of
the utility of neuroscience in understanding politics, see Rose McDermott, “The
Feeling of Rationality: The Meaning of Neuroscientific Advances for Political
Science,” Perspectives on Politics, 2: 691–706, 2004, the special edition of Political
Psychology, Volume 24, 2003 on neuroscience; Marcus, “The Psychology of Emotion
and Politics,” in David Sears, Leonie Huddy, and Robert Jervis (eds.), Oxford
Handbook of Political Psychology (New York: Oxford University Press, 2003) and
Dustin Tingley, “Neurological Imaging as Evidence in Political Science: A Review,
Critique, and Guiding Assessment,” Social Science Information, 45: 5–33, 2006.
7 John Ratey, A User’s Guide To The Brain: Perception, Attention and the Four Theaters of
the Brain (New York: Vintage Books, 2001).
8 See Westen, The Political Brain, p.50.
9 Ibid., p.57.
10 Ibid., p.53.
11 Westen, The Political Brain, p.60.
12 Ibid., pp.60–61.
13 See for instance Oliver Sacks, The Man Who Mistook His Wife For A Hat And Other
Clinical Tales (New York: Touchstone, 1998).
14 Antonio Damasio, Descartes’ Error: Emotion, Reason and the Human Brain (New York:
Penguin, 1994).
15 Ibid., p.32.
16 Dr. Marco Iacoboni, communication with the author, December 7, 2007.
17 Ralph Adolphs, “Cognitive Neuroscience of Human Social Behavior,” Nature
Reviews: Neuroscience, 4: 165–78, 2003; Tingley, “Neurological Imaging as Evidence
in Political Science,” p.19.
18 Quoted in Tierney, “The 2004 Campaign.”
19 See for instance the work of Jonathan Schooler.
20 Iacoboni, communication with the author,
21 Bedwell, conversation with the author, December 13, 2007.
22 Iacoboni, communication with the author.
23 Bedwell, conversation with the author.
24 Quoted in Tierney, “The 2004 Campaign.”
25 Daniel Amen, “Getting Inside Their Heads . . . Really Inside,” Los Angeles Times,
December 5, 2007. Bedwell notes that the sophistication of brain imaging has not
yet reached a level where confident predictions can be made about later Alzheimer’s
in any case. Bedwell, conversation with the author.
26 Kaplan, Freedman, and Iacoboni, “Us Versus Them,” pp.60–61.
27 On this point, see also Darren Schreiber, “Race and Social Norms: An fMRI Study,”
paper presented at the International Society of Political Psychology Conference,
Portland, OR, 2007.
28 Tingley, “Neurological Imaging as Evidence in Political Science,” p.6.
254 Notes