Individual lines of type can be justified.
When using type, the designer should take
into account the aesthetics, as well as the
press characterization information provided.
The designer should consider the size of posi-
tive and reverse type, line weights of the type,
the number of colors used, registration toler-
ances and trapping type. Other factors to be
considered are the origin of fonts, text wrap,
outline or stroked type, attributes or styles
and special kerning specifications. Listed
below is an explanation of characteristics that
should be considered when selecting type.
Size. The minimum size of the type is based
on print segment and the press characteriza-
tion data. Six-point type for positive and 8 pt.
type for reverse or knockout copy are the
general industry standards for wide web.
Four-point type for positive copy and
six-point for reverse copy is commonly seen
in the narrow-web field. When dealing with
small type sizes, try to avoid typefaces with
serifs and delicate strokes.
Line Weight. The press characterization data
includes the minimum line weight that can
be printed and the minimum reverse line
that can be held open. Whether utilizing a
serif or sans serif font, these minimums can-
not be exceeded.
Color. Type should always be created with
the fewest possible number of colors. As a
rule, you should never use a combination of
more than three colors for type. Remember,
the looser the registration tolerances, the
fewer the colors; and the smaller the type,
the fewer the colors. Where colors overlap
to maintain register, related colors are
preferable to complementary colors because
the latter may produce an undesired third
color in the overlapping area. Where this
can’t be avoided, as when printing yellow
type matter within a solid blue field, the
undesirable discoloration around the letter-
ing may be minimized by printing the yellow
under the entire blue field if the color it cre-
ates is acceptable.
Logo colors are usually made up of spot
colors to achieve the customer’s color
requirements. If this approach is used, the
graphic file must have the logo color speci-
fied as a spot color and not a process color.
Registration. Although today’s sophisticated
presses are able to maintain fairly tight reg-
ister, it is still a good policy to avoid hairline
or butt register situations. Registration prob-
lems can occur anywhere that two or more
colors adjoin. Printing presses are not con-
sistently precise, due to the speed and force
with which the substrate is pulled through.
Even very small shifts in registration can
cause noticeable white gaps if not compen-
sated for (Figure
1*
). In wide web, 1/32" is
the accepted tolerance if a design is pre-
pared for a CI press. For a stack press, 1/16”
is preferred. Corrugated printers look for
1/4" whenever possible, while narrow-web
printers frequently work with less than 1/64".
If in doubt, the designer should talk to the
printer/converter’s production staff about
their equipment and personnel capabilities
(Table 4).
Trapping. It is very difficult to read type that
is made up of two or more colors and out of
register. With larger type sizes, a solid hold-
ing line is usually applied to the type to hide
any possible registration problems. Many
logos contain two words that are in different
colors. If these two colors are out of register,
the two words will overlap or misalign. A
distance that is at least twice the image trap
is recommended to separate different color
text (Figure
1(
). Applying a colored stroke
or outline to the type can trap computer-
generated fonts. The amount of the trap
applied to a font is dependent on the size of
the type, the kind of substrate being printed
on and other variables. As a rule, the smaller
the type, the smaller the trap that is required
to prevent distortion of the letterform
(Figure
2)
). The amount of trap required for
proper registration ordinarily depends on
• the type of printing press involved;
DESIGN 27