6 FLEXOGRAPHY: PRINCIPLES & PRACTICES
rub-off image on thinner newsprint have
been well received. Interest in flexography is
now global. The 1990s have seen major
improvements in flexo print quality.
New products and new packaging contin-
ue to evolve. It is a challenge for flexography
to keep pace. Makers of presses and related
equipment are designing with state-of-the-art
advances in mind. Vendors and supplies also
are obliged to keep abreast of new technolo-
gy as standards for print quality get tougher.
In the corrugated area, many companies
are preprinting linerboard, roll-to-roll, using
process colors with great success. The
preprinted rolls are then combined with tra-
ditional corrugated medium and die cut,
folded and glued, either in-line, or later, off-
line. The finished carton has enhanced eye
appeal and excellent print quality.
Traditionally, corrugated printers used
sheetfed letterpress presses when working
with combined board. It has always been dif-
ficult to achieve decent print quality and
image sharpness without crushing the flutes,
which reduced the strength of the case. But
flexo, using water-based inks to print direct-
ly onto combined board, has been on the rise.
The quality of corrugated postprint using
flexography is limited only by the initial
quality of the combined board. The quality of
graphics printed on combined corrugated
board, using state-of-the-art presses, is rival-
ing that of offset preprinted labels.
Flexography can expand in many different
directions. It has grown into a sophisticated,
high-quality process of choice.
OTHER PRINTING METHODS
Flexography is the predominant method
of printing in the packaging industry and is
expanding in other printing segments. This
section provides a short overview of other
major printing methods, including some
hybrid ones, such as those that combine dif-
ferent printing methods on one print station.
Letterpress
Letterpress was the first printing method,
and its name pretty much describes how it
works. The relief printing surface of the type
is inked with a paste ink and literally pressed
onto the paper. The main characteristics of
letterpress are clear, crisp impressions and
strong, vibrant colors.
It made its first mark in history, when
Johann Gutenberg, in the 15th century, pro-
duced a two-volume Bible. Ironically, this
venture bankrupted him, but the printing
process continued its growth.
During the 1700s, America’s independence
was owed in part to the use of letterpress, as
Ben Franklin and Peter Zenger were printing
materials that supported our freedom.
Until the late 1800s, letterpress was the
only printing method around. Offset, gravure
and screen printing did not appear until after
the turn of the century. In the 1950s, offset
printing got started and eventually became
the major printing process of our time. In the
1980s, letterpress’ share of the market
declined, and web-offset replaced it at most
newspapers and magazines. In general,
small jobs could be done on high-speed off-
set duplicators or electrostatic copiers.
Letterpress is now limited mainly to spe-
cialty work, such as numbering, embossing,
hot stamping and hot-wax carbonizing (spot-
carbon printing). It is also used for die cut-
ting, perforating, slitting and scoring.
Since the introduction of photo-composi-
tioned type, hard photopolymer or rubber
plates took the place of the old hot-metal
linotype casting machines. Most letterpress
type forms were replaced by one-piece alu-
minum or steel backed photopolymer mate-
rials. Today, very few printers use handset
foundry or hot-metal type.
In the press, lead- and trail-sheet lockup
systems, magnetic bases or magnetic cylin-
ders are used to hold plates in place. Most
letterpress printers are using photopolymer
or rubber plates instead of the original hard