38 Measuring information
3.1 Making sense of information
In ordinary life and circumstances, information represents any piece of knowledge
concerning facts, data, descriptions, characterizations, rules, or means to perform tasks,
which can be transmitted, exchanged,oracquired in many ways. Such information can be
transmitted through sounds, images, signals, notices, messages, announcements, voice,
mails, memos, documents, books, encyclopedias, tutorials, chapters, training, and news
media. There exist a seemingly boundless number of possible channels for information.
According to the above description, information has no intrinsic meaning in itself.
The notion of meaningfulness is tangible only to the person or the entity to which the
information is destined. For instance, long-band radio stations or foreign newspapers
are meaningful only to those who speak the tongue. Within such channels, information
makes sense only to the populations who have an interest in the acquisition or the use of
the corresponding information.
What one usually calls intelligence is the faculty to relate together separate pieces of
information,
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to make sense of them in a specific context or with respect to a higher
level of information knowledge. One may refer to intelligence as the means coherently
to integrate information into a vital, self-preserving, or self-evolving way.
Another (but somewhat very specific) definition of intelligence is the systematic
collection of information on target subjects by states, agencies, or private consultants.
This activity is made in the purpose of gaining some strategic or economic advantage,
of gaining a higher perspective on a business, a market, a competitor, or a country. The
goal is to acquire or to maintain a competitive edge, for reasons of security and superior
decision-making. The collected information can also represent a product for sale, as in
the proliferating consultancy businesses.
Most people are concerned with the first type of intelligence, a skill whose acquisition
and development begins in early school through the apprenticeship of language, then
writing, math, literature, geography, history, and other knowledge. At a later stage,
we eventually specialize into some form of integrated knowledge, which defines our
situation, responsibility, wealth, and fate in society. Yet, the intelligent acquisition and
processing of information never ceases, whether in private or in professional life. It
is a commonplace to say that we are controlled by information. From a materialistic
viewpoint, the primary goal of life is to collect the information that is useful for various
personal reasons, such as societal compliance, mind growth, satisfaction, self-image,
empowerment, standard of living, or material survival.
Fortunately, intelligence does act as an information filter. It is able to control the
flow of information and to select what is relevant to any of the above needs. The rest
represents “useless” information, like spam mail. Its fate is to vanish into oblivion. On
the other hand, “useful” information is what intelligence looks after, with various degrees
of expectation and priorities. The last notion of priority implies a personal investment to
acquire and integrate information. If information must guide decisions and actions and,
overall, future growth, this effort is of vital importance. The need to deploy effort in the
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The word intelligence comes from the Latin inter-ligere, literally meaning “linking things together.”