variables? Other methods, including free-choice pro-
filing, claim that no training is required; subjects can
use any words they want and the results are collated
for analysis. However, the ‘no training’ is not neces-
sarily correct in the sense that researchers describe the
time and effort required by the subjects to develop
definitions for the words; in more recent publications
on use of the method, as many as 10 training sessions
are used. Clearly, there are wide differences in what
is meant by training as concerns these different
methods.
0020 The words used to represent sensations are nothing
more than labels. There is no reason to assume that
these words represent anything beyond that – no
causality is inferred. Without an appropriate design
study any idea as to the external validity of a specific
word is hypothetical, at best. Some researchers sug-
gested that the words represent concepts, and that for
a descriptive panel to be effective, concepts must be
aligned, i.e., subjects must agree on all the sensations
(or attributes that represent those sensations) to be
included in a concept if the results are to be useful.
Unfortunately this idea of concept alignment remains
to be more clearly delineated before one can deter-
mine its relevance to the descriptive process. One
could propose that the process by which subjects
discuss their judgments for an attribute, and the def-
inition for that attribute, represent concept align-
ment, which is an integral part of the QDA training
process. Whether this, in fact, is concept alignment
remains to be demonstrated; however, it is clear that
most subjects can reach sufficient agreement on
attributes and can reliably differentiate amongst
products, after completion of training. How attri-
butes are formulated in the brain and the true
meaning of those attributes are issues that go well
beyond descriptive analysis and sensory evaluation,
in general.
0021 One should remember that subjects are not likely
to agree totally on all the sensations to be included,
any more than there is agreement on all the attributes.
The sensations are themselves complex and inter-
active, leading to multiple words to represent them.
The individuality of each subject (sensitivity, motiv-
ation, and personality) further complicates or adds to
the complexity of the process. As a result, a descrip-
tive panel typically develops many more attributes
(30 or 40 or more) than will be necessary to describe
an array of products fully. The fact that there are
many more attributes than are needed should not be
unexpected or of concern. This reflects the unique-
ness of the individual and the inherent imperfections
of the perceptual process, or at least the ability
to verbalize more precisely and/or capture those
perceptions.
0022In addition to a descriptive language and defin-
itions, it may be useful to have references available
for training or retraining subjects. Here, too, one
finds different opinions as to the types of references
and how they are to be used. For example, a compre-
hensive list of references and how they are to be used
may be presented, including their respective intensity
scores for scale extremes. Unfortunately, these refer-
ences are based on commercially available products,
all of which are variable in the normal course of
production, in addition to the intended changes
based on changing technologies, ingredients, and/or
market considerations. Over time, references will
change which can influence subjects in unanticipated
ways, further changing responses to product charac-
teristics. What, then, is the value of such references?
They have a role to play in helping subjects relate to a
particular sensation that is not easily detected or not
easily described. However, references should not
introduce any additional sensory interaction or fa-
tigue, or significantly increase training time. In most
training (or retraining) situations, the most helpful
references are usually a product’s raw materials. Of
course, there will be situations in which totally unre-
lated materials will prove helpful to some subjects,
and it is the panel leader’s responsibility to obtain
such materials. There will also be situations in
which no reference can be found within a reasonable
time period. A panel leader should not delay training
just because a reference cannot be found. While most
professionals agree that references are helpful, there is
no evidence that without them a panel cannot func-
tion or that results are unreliable and/or invalid. We
have observed that so-called expert languages usually
require numerous references, and subjects take con-
siderably longer to learn (this language) than they do
a language developed by themselves. This should not
be surprising, if one thinks about it. After all, refer-
ences are themselves a source of variability; they
introduce other attributes unrelated to their purpose,
they are out of context for the complete product, and
increase the potential for sensory interactions. The
panel leader must therefore consider their use with
appreciation for their value as well as for their limita-
tions, and must decide when and what references will
be used. In our experience they are of limited value,
for use in the language development and training or
retraining activities. In retraining, or when adding
new subjects to a panel, they are helpful in enabling
these individuals to experience what the other sub-
jects are talking about and possibly to add their com-
ments to the language.
0023Some methods make great use of references, while
others do so on an ad hoc basis, i.e., they use them
only when they are helpful to the subjects.
SENSORY EVALUATION/Descriptive Analysis 5157