Calculation of Average Main Effects. As Fig. 41 shows, there are four comparisons of test results or contrasts that
indicate how ultimate tensile stress changes when ambient temperature changes, with wind velocity and bar size being
held constant. The effect of ambient temperature alone can be determined by looking across the cube from left to right.
The differences in the results within each of the 4 pairs of tests reflect the effect of ambient temperature alone on ultimate
tensile stress. The differences in units of ksi are:
• Test No. 1 and 2:
2
-
1
= 87.3 - 87.5 = -0.2
• Test No. 3 and 4:
4
-
3
= 87.0 - 77.8 = 9.2
• Test No. 5 and 6:
6
-
5
= 97.6 - 79.1 = 18.5
• Test No. 7 and 8:
8
-
7
= 87.7 - 78.6 = 9.1
The average effect of ambient temperature, designated by E
1
, is defined as the average of the above four differences. Note
that this average effect is also commonly referred to as a main effect. That is:
E
1
= [(
2
-
1
) + (
4
-
3
) + (
6
-
5
) + (
8
-
7
)]
E
1
= [(-0.2) + (9.2) + (18.5) + (9.1)]
E
1
= 9.15 ksi
Geometrically, the average (main) effect of ambient temperature, E
1
, is the difference between the average test result on
plane II (high level of ambient temperature) and the average test result on plane I (low level of ambient temperature), as
shown in Fig. 41.
The average effect of ambient temperature indicated that, on the average, over the ranges of the variables studied in this
investigation, the effect of changing the ambient temperature from its low level to its high level is to increase the ultimate
tensile stress by 9.150 ksi. However, the individual differences (0.2, 9.2, 18.5, and 9.1 ksi) are actually quite erratic. The
average effect, therefore, must be interpreted with considerable caution because this effect is not particularly consistent
over the four unique combinations of wind velocity and bar size.
Again, referring to Fig. 41, the following pairs of tests can be compared or contrasted to determine the effect of wind
velocity. The average effect of wind velocity, E
2
can be obtained by taking the average of the four individual differences,
which are in units of ksi:
• Test No. 1 and 3:
3
-
1
= 77.8 - 87.5 = -9.7
• Test No. 2 and 4:
4
-
2
= 87.3 - 87.0 = -0.3
• Test No. 5 and 7:
7
-
5
= 78.6 - 79.1 = -0.5
• Test No. 6 and 8:
8
-
6
= 87.7 - 97.6 = -9.9
The value E
2
for tests 1 to 8 is calculated as follows:
E
2
= [(
3
-
1
) + (
4
-
2
) + (
7
-
5
) + (
8
-
6
)]
E
2
= [(-9.7) + (-0.3) + (-0.5) + (-9.9)]
= -5.1 ksi
Similarly, the average effect of bar size, E
3
, is 0.85 ksi.
Interpretation of Average/Main Effects. The average or main effect of a variable has been defined as the amount
of change observed in the response, on the average, when only that variable changes from its low to high value or level. It
is an average effect because within the experimental design there are generally several comparisons or contrasts that can