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Ресурсы Интернета 1.
Поисковые системы, порталы
www.google.com — Google
www.gg.ru — Google,
русскоязычный поиск www.Yahoo.com — Yahoo
www.Lycos.com — Lycos
www.LookSmart.com — LookSmart
www.AltaVista.com — AltaVista
www.yandex.ru — Yandex
www.rambler.ru — Rambler
search.msn.com — MSN Search
//FindWhat.com — FindWhat
www.inctomi.com —Inctomi
www.ask.com — Ask Jeeves
www.ixquick.com — Jxquick
www.scirus.com — Scirus, научный поиск
2. Поведение потребителей
www.consumerpsychologist.com — consumer psychology
from a marketing point of view (потребительская психология с
точки зрения маркетинга)
www.psychology.org/links/
Environment_Behavior_Relationships/Con sumer —
Encyclopedia of Psychology (UK) (энциклопедия психологии,
модель потребительской лояльности)
www.knowthis.com — Marketing Virtual Library
(маркетинговая виртуальная библиотека)
www.larsperner.com/teaching_materials.htm — учебные
материалы по маркетингу и поведению потребителей
www.sric-bi.com/VALS — модель жизненного стиля
VALS, SRI
www.fcsmos.ru/Publicat — исследования социально-
классовой структуры России, ИКСИ РАН
518 Методические материалы
3. CRM — Customer Relationship Management
www.CRMcommunity.com — о CRM
www.insightexec.com — о CRM
www.crmguru.com — CRMGuru
www.eCRM.com — electronic CRM
www.ecrmguide.com — eCRMGuide — о CRM
www.personalization.org — Personalization Consortium
www.loyalty.com — о лояльности
www.destinationcrm.com — о CRM
www.crmdaily.com — CRMdaily
www.crmpartner.ru — о CRM
4. Агентства: маркетинговые исследования
www.tns-global.ru - TNS (TNS Gallup Media, TNS Gallup
AdFact, TNS MIC)
www.comcon-2.ru — Комкон, исследования рынка
www.acnielsen.com — AC Nielsen, маркетинговые
исследования
www.acnielsen.ru — AC Nielsen Russia
www.acnielsen.com/research/behavior.htm — AC Nielsen
CB Information
www.memrb.ru — MEMRB
www.gallup.com — The Gallup Organization
www.ipsos.com — Ipsos-F Squared
www.fsquared.ru — Ipsos-F Squared, Россия
www.gfk.ru — GFC Русь
www.masmi.ru — МАСМИ
www.businessanalytica.ru — Бизнес-аналитика
www.research-int.com — Research International
www.c-s-r.ru — CSR Research
www.lexis-nexis.com — Lexis-Nexis, онлайновые базы
данных, статьи, отчеты исследовательских фирм
www.scanmarket.ru — Сканмаркет
5. Ассоциации: маркетинг, маркетинговые исследования,
маркетинговые коммуникации
www.marketingpower.com — American Marketing
Association
www.the-dma.org — Direct Marketing Association
www.aaaa.org — American Association of Advertising
Agencies