5: CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY
5.8
6 Corporate social responsibility
6.1 Corporate Social Responsibility is the idea that organisations, especially (but not only)
companies, have an obligation to consider the interests of customers, employees,
shareholders, communities, and ecological considerations in all aspects of their operations.
6.2 Some arguments for and against companies embracing corporate social responsibility are
as follows:
For Against
Large companies can be very powerful and,
as they are not democratically accountable,
may infringe on others’ rights if they do not
exercise self-restraint
Companies can benefit societies most by
operating efficiently and maximising wealth
for shareholders
Companies depend on society’s
infrastructure to function
Companies already fund society’s
infrastructure via taxes
A company’s operations may have social
consequences that need to be addressed,
e.g. pollution, environmental damage
It should be up to shareholders to donate to
charities if they wish to, not for companies
to undertake charitable activities
Adopting corporate social responsibility can
result in a better image and greater
customer and employee loyalty
Companies should already be focused on
anything that will enhance shareholder
value without labelling it corporate social
responsibility
6.3 The range of ethical stances, as described by Johnson and Scholes includes:
(a) Short-term shareholder interest
The organisation is responsible for its ethical stance in the short term interests of
shareholders, but the government has a wider longer term remit.
(b) Long-term shareholder interest
The organisation takes a wider view of its ethical responsibilities by:
(i) Corporate image enhancement
(ii) Presentation of pressure for legal regulation
(c) Multiple stakeholder obligations.
The organisation accepts the legitimacy of the expectations of stakeholders other
than shareholders.
(d) Shaper of society
This is a more demanding role that 'multiple stakeholder obligations' and is largely the
preserve of public sector organisations.
6.4 Many companies develop a social responsibility programme by identifying key stakeholders
and analysing their needs and interests (refer back to chapter 1 for information on
Stakeholders).