
7: THE BUSINESS ENVIRONMENT
7.4
Lecture example 1
Ideas generation
Required
Suggest some reasons why companies should analyse their environment?
Solution
1.4 The general environment covers all the political/legal, economic, social/cultural and
technological influences in the countries in which an organisation operates.
1.5 PEST analysis is used as a framework for generating ideas for the factors that are
influencing the environment:
P Political/Legal/Regulation
E Economic
S Social/Cultural/Fashion
T Technology
2 Political and legal environment
2.1 The political factors impacting on the environment include:
(a) Degree of government intervention
(b) Policy direction
(c) Political risk
2.2 The legal framework in which organisations operate derives from:
(a) Parliamentary legislation
(b) Government regulations
(c) Treaty obligations
(d) Official regulations
(e) International bodies
2.3 Key legislation for organisations includes:
• Company law • Health and Safety
• Criminal law • Data Protection
• Employment law