4: ETHICAL CONSIDERATIONS
4.3
1 What are ethics?
1.1 Ethics are a set of moral principles that guide behaviour. They can be distinguished in
principle from the legal obligations, and other rules and regulations which must be adhered
to. They apply to organisations as well as individuals.
Lecture example 1
Ideas generation
Required
Complete the following table, in a business context:
Examples of obligations Consequences of non-
compliance
Law
Regulations
Ethics
1.2 Two approaches to ethics that are found in Western cultures are 'consequences' and 'duty':
(a) A 'consequences' approach judges actions by reference to their outcomes. For
example, utilitarianism suggests that actions should be undertaken 'for the greater
good of the greater number'. However, this can overlook the need to protect
minorities and lead to a view that 'the end justifies the means'.
(b) A 'duty' approach is not concerned with consequences but with acting according to
ethical principles such as 'treat others as you would like to be treated yourself'.
These approaches can conflict at times, for example if job reductions are required to secure
an organisation’s future.
Lecture example 2
Ideas generation
Required
What ethical issues might the following types of organisation face?
How might they address these issues?
(a) A multinational manufacturing company
(b) A mining company
(c) A cosmetics manufacturer
(d) An arms manufacturer