Slater Stanley F., Naver John C. Market Orientation, Customer Value, and Superior Performance

John Wiley & Sons, Inc., – Pfeiffer, 2003. – 317 pages. This book is useful in its suggested actions, and in its many questions. The author repeatedly asks you what you think. I didn’t always like this, and I suspect you won’t either. But to be honest, when I didn’t like the questions, I usually didn’t have very good answers. Elaine’s questions are pointed, relevant, and maddeningly useful. She puts dozens before you, and more than once you w...

Wiley, 2002. - 252 pages. How can I differentiate my products from the competition? Do customer retention and loyalty programs really work? How do I increase a customer’s lifetime value to my company? How can I build a strong brand and manage it wisely? To find the answers to these and scores of other questions, turn to the experts at the pinnacle of the profession–the gurus of marketing. They see tomorrow’s trends today, understand the new inf...

6th edition. - Kogan Page, London and Philadelphia, 2008. - 273 р. ISBN 978 0 7494 5145 5 This is the sixth edition, the hrst written way back in 1985. While the internet has arrived, blossomed and overturned some people's conceptions of marketing, the principles, to my mind, remain largely the same. While in some cases the web will greatly assist small firms to grow, develop and compete against the big players, it will become increasingly diffi...

McGraw-Hill, 2008. - 304 pages. Confused about commodities? Consult this essential resource Oil, rice, corn, the Euro – commodities these days are hot, and they’re getting hotter. This engaging and thorough guide covers all the basics you’ll need to profit from today’s most active investment classes. Commodities Demystified takes you straight to the heart of the subject, beginning with a discussion on the basic elements of the commodities marke...

This dictionary provides the user with a comprehensive vocabulary of terms used in marketing. It covers such aspects of the subject as market research, advertising, promotional aids and selling techniques.

Wiley, 2003. - 224 pages. The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing tec...

AMACOM, 2011. - 292 p. Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of Bill Luther's classic "The Marketing Plan", you'll learn how to navigate this perilous new la...

Routledge, 2006. - 220 pages. The difficulties of marketing in the 21st Century are real and tangible. Which new strategy? How is success measured? Is this strategy harmonious with the corporate strategy? Customers are more sophisticated, less brand-loyal and more price sensitive. Moore and Pareek offer a way round this international minefield by creating a book that fulfils the need for management in an international context. The basic function...

USA: A John Wiley & Sons 2010 – 505p. CSR has now moved beyond the stage of specialist or niche subject to become an integral part of global business and society. This timely edition is destined to become the definitive guide to CSR, Sustainability, Business Ethics and the organizations and standards in the field. The A to Z of Corporate Social Responsibility is a unique publication and is the culmination of over a hundred of the world’s l...