Ivanovic A. Dictionary of marketing

«Oxford University Press, USA», 2008г. - 625с. This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Mar...

Wiley, 2003. - 224 pages. The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing tec...

South-Western College/West, 2010. - 777 p. You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition-with its engaging presentation of concepts-will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh...

Wiley, 2005. - 306 Pages. Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today’s challenges into golden opportunities for winning profitab...

Perspectives on Marketing Management. Edited by M.J. Baker. Department of Marketing, Groupe ESC Lyon,1993. Historical Development of Marketing Management. The Presupposition of the "Marketing Revolution". The Ambiguities of "Marketing Myopia". Evolution of Arguments.

Статья на английской языке/ European Journal of Marketing, Vol. 29(3),1995 The goal of this article is to provide a structure for analysing the issues for the marketing organization thrown up by these changes and developments Marketing organization and marketing strategy Imperatives for organizational change in marketing Classifying organational issues in marketing The network paradigm and marketing, etc.

Are you just starting out in business? Or are you so busy trying to run your business that you barely have time for marketing? For that matter, do the words marketing, advertising, and sales seem interchangeable or confusing? Do you wish some marketing guru would step in to help you out?

Prentice Hall, 2005. - 594 pages. Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international marketing, which has two main dimensions: - A cross-cultural approach compares national marketing systems and local commercial customs in various countries. - An intercul...