John Wiley & Sons Ltd 205, с.570 The Professional Services Firm
Bible is a comprehensive, sophisticated guide to every aspect of
operating all types of mid-sized professional services firms—from
law and accounting firms to consulting, real estate offices, and
marketing companies. Focused primarily on growing firms with
several to hundreds of professionals, it presents a wealth of
expert advice for firm partners and managers who want to
dramatically improve their business and keep their clients and
professional staff happy.
Each chapter is written by a well-known expert practitioner who shares his or her knowledge, experience, and personal stories, providing a wide range of perspectives on a specific topic area. Together, these different voices present a complete set of best practices for mode firms, as well as practical, real-world solutions for every vital function—from sales and marketing to operations to human resources to staff management.
Focused on what it takes to successfully grow a small to mid-sized firm, readers will find field-tested advice on such important topics as:
Building a sales approach that meets the needs of a growing firm
Designing marketing, sales, and business development strategies that really work
Expanding firm business through the development of new product offerings and strategic partnerships
Creating an optimal partnership and organization structure
Managing and developing professional staff
Accurately auditing and measuring the firm's performance and developing meaningful improvement plans
Growing and leveraging firm assets and resources
Designing the ideal information system for the firm
Effective management of functional areas, including HR, finance, and accounting
Each chapter is written by a well-known expert practitioner who shares his or her knowledge, experience, and personal stories, providing a wide range of perspectives on a specific topic area. Together, these different voices present a complete set of best practices for mode firms, as well as practical, real-world solutions for every vital function—from sales and marketing to operations to human resources to staff management.
Focused on what it takes to successfully grow a small to mid-sized firm, readers will find field-tested advice on such important topics as:
Building a sales approach that meets the needs of a growing firm
Designing marketing, sales, and business development strategies that really work
Expanding firm business through the development of new product offerings and strategic partnerships
Creating an optimal partnership and organization structure
Managing and developing professional staff
Accurately auditing and measuring the firm's performance and developing meaningful improvement plans
Growing and leveraging firm assets and resources
Designing the ideal information system for the firm
Effective management of functional areas, including HR, finance, and accounting