ISBN-13 978-0-511-27824-2
Cambridge University Press, New York, 2007. - 313p.
Introduction
Look before you leap
Manage guanxi strategically
Select an entry mode
Form an alliance
Negotiating with Chinese partners
Production operations management
Marketing management
Human resource management
The protection of intellectual property rights
Corporate finance considerations
Cambridge University Press, New York, 2007. - 313p.
Introduction
Look before you leap
Manage guanxi strategically
Select an entry mode
Form an alliance
Negotiating with Chinese partners
Production operations management
Marketing management
Human resource management
The protection of intellectual property rights
Corporate finance considerations