478 Chapter 18 Water Pollution
DEBATE
18.1
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http://www.cfsan.fda.gov/~dms/admehg3.html
Toxics in Fish Tissue: Do Fish Consumption
Advisories Change Behavior?
In January 2001, the Food and Drug Administration (FDA) released an advisory on
methyl mercury in fish. An updated advisory was issued in 2004 and again in
2006. Part of that advisory reads as follows:
However, nearly all fish and shellfish contain traces of mercury. For most people,
the risk from mercury by eating fish and shellfish is not a health concern. Yet,
some fish and shellfish contain higher levels of mercury that may harm an un-
born baby or young child’s developing nervous system. The risks from mercury in
fish and shellfish depend on the amount of fish and shellfish eaten and the levels
of mercury in the fish and shellfish. Therefore, the Food and Drug Administration
(FDA) and the Environmental Protection Agency (EPA) are advising women who
may become pregnant, pregnant women, nursing mothers, and young children
to avoid some types of fish and eat fish and shellfish that are lower in mercury.
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The FDA targeted women planning on becoming pregnant within six months,
pregnant women, and nursing women to receive information about the new
advisory on methyl mercury.
Since mercury persists and bioaccumulates, the concentrations of mercury
rise as you move up the food chain. Ingested mercury has been linked to neuro-
logical disorders in infants and children. Using the Bureau of Labor Statistics’
Consumer Expenditure Survey, Shimshack, Ward, and Beatty (2007) examine the
effectiveness of advisories in affecting consumer choices. In particular, they look
at the effects of the advisory on the consumption of canned fish during
1999–2002, a time period that includes two years before and two years after the
advisory. They examine whether the groups targeted reduced their consumption
of canned fish and what determined the responses.
Comparing target households (those with young children) to nontarget
households, they find that targeted consumers significantly reduced their canned
fish consumption as a result of the warning. College-educated consumers
responded quite strongly. Additionally, they found that newspaper and magazine
readership were significant in influencing the post-advisory reduction in fish
consumption, but health consciousness was not. Interestingly, they also found
evidence of spillover effects; nontargeted consumers also reduced their
consumption of canned fish.
Access to information is clearly important to the success of a health advisory.
At-risk consumers who were less educated and nonreaders did not significantly
reduce consumption. The authors suggest that this particular group is also less
likely to be able to withstand negative health shocks.
What is the best way to get information to different population groups?
Unequal access to information creates unevenly distributed health risks and
might be labeled an environmental justice issue.
Sources:
Jay P. Shimshack, Michael B. Ward, and Timothy K.M. Beatty. “Mercury Advisories: Information,
Education and Fish Consumption,”
Journal of Environmental Economics and Management
Vol. 53, No. 2
(2007): 158–179; www.fda.gov.