468 Chapter 17 Mobile-Source Air Pollution
The historic low cost of auto travel has led to a dispersed pattern of development.
Dispersed patterns of development make mass transit a less-viable alternative, which
causes a downward spiral of population dispersal and low mass-transit ridership. In the
long run, part of the strategy for meeting ambient standards will necessarily involve
changing land-use patterns to create the kind of high-density travel corridors that are
compatible with effective mass-transit use. Though these conditions already exist in
much of Europe, it is likely to evolve in the United States over a long period of time.
Ensuring that the true social costs of transportation are borne by those making resi-
dential and mode-of-travel choices will start the process moving in the right direction.
A couple of important insights about the conventional environmental policy
wisdom can be derived from the history of mobile-source control. Contrary to the
traditional belief that tougher laws produce more environmental results, the
sanctions associated with meeting the grams-per-mile emissions standards were so
severe that, when push came to shove, authorities were unwilling to impose them.
Threatened sanctions will only promote the desired outcome if the threat is
credible. The largest “club” is not necessarily the best “club.”
The second insight confronts the traditional belief that simply applying the
right technical fix can solve environmental problems. The gasoline additive MTBE
was advanced as a way to improve the nation’s air. With the advantage of hindsight,
we now know that its pollution effects on groundwater have dwarfed its positive
effects on air quality. Though technical fixes can, and do, have a role to play in
environmental policy, they also can have large, adverse, unintended consequences.
Looking toward the future of mobile-source air pollution control, two new
emphases are emerging. The first involves encouraging the development and
commercialization of new, cleaner automotive technologies ranging from gas-electric
hybrids to fuel-cell vehicles powered by hydrogen. Policies such as fuel-economy
standards, gasoline taxes, feebates, and sales quotas imposed on auto manufacturers
for low-emitting vehicles are designed to accelerate their entry into the vehicle fleet.
The second new emphasis focuses on influencing driver choices. The range of
available policies is impressive. One set of strategies focuses on bringing the private
marginal cost of driving closer to the social marginal cost through such measures as
congestion pricing and Pay-As-You-Drive auto insurance. Others, such as parking
cash-outs, attempt to create a more level playing field for choices involving the
mode of travel for the journey to work.
Complicating all of these strategies is the increased demand for cars in developing
countries. In 2007, Tata Motors, the Indian automaker, introduced “the world’s
cheapest car,” the Tata Nano. The Nano sells for about 100,000 rupees (US $2,500).
Tata Motors expects to sell millions of these affordable, stripped-down vehicles. Fuel
efficiency of these cars is quite good (over 50 mpg), but the sheer number of vehicles
implies sizable increases in the demand for fuel, congestion, and pollution emissions.
Appropriate regulation of emissions from mobile sources requires a great deal
more than simply controlling the emissions from vehicles as they leave the factory.
Vehicle purchases, driving behavior, fuel choice, and even residential and employ-
ment choices must eventually be affected by the need to reduce mobile-source
emissions. Affecting the choices facing automobile owners can only transpire if the
economic incentives associated with those choices are structured correctly.