Europe: Trading Power, American Hunting Dog, or the World´s Scandinavia?
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Europe’s future standing in the world will largely depend on the future of its
supra-state organizations and institutions. Their problem is not one of erosion and
descent, but rather of over-extension and emulation. What will happen to Europe
as a normative area if the Council of Europe accommodates continuous violent
suppression of minorities, in Turkey, Croatia and Macedonia or Russia? Will a
European Union of twenty-five–thirty members become more like the proposal of
an All-American Free Trade Area than a European Community? Will the OSCE
achieve anything or fail in its virtually impossible missions to post-war Bosnia,
Chechnya and the Caucasus? In the best of worlds the Council of Europe would
decrease in significance and specificity, to a strong UN system of human rights
flanked by many regional institutions. Implosion by internal disunity is another
risk, which will be dealt with in a section below.
As a unit, Europe may appear in the world, and to the world, either as a
power bloc, as a normative or institutional model, or, thirdly, as a nullity without
significance. The last possibility is not in sight for the foreseeable future, although
not logically to be ruled out for ever.
The limits of globalization
Tendencies of globalization have acquired a large amount of attention in the
recent decade or two. The transnational corporations flattening the earth into one
chessboard of competitive locations; the financial markets interconnected across
all the time zones of the globe and with a gambling turnover exceeding the annual
GDP of any state on the planet; a worldwide mass culture enclosing the earth in
satellite radiation, audible in the remotest corners, visible in the same gym shoes
and jeans, and digestible as global fast foods; they are all real and well known.
On a more modest scale, there are also some steps taken towards a normative
globalization, with the big UN Conferences on human rights, on population, on
the environment, and on poverty, with ensuing declarations and conventions, and
sometimes monitoring reporting systems and evaluating committees. Increasingly
powerful and ambitious international economic organizations like the IMF and the
World Bank are pushing liberal economic and social policies, largely derived from
US education, onto all poor and/or indebted states of the world.
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All this delimits Europe both as an economic power and as an institutional
model. But there is little reason to assume that globalization trends are, or in the
foreseeable future will, reduce Europe to any interchangeable chunk of the earth.
A global economic system is not a novelty of yesterday morning. Many would
say it goes back to the colonial expansion of Europe in the sixteenth century. In a
narrower sense, it is at least 150 years old, that is, at least since the Royal Navy
opened up China to the international drugs trade (‘the Opium War’). Far from
being extinguished, different ‘corporate cultures’ have been discovered recently,
by students and consultants of big corporate management. (See, for example,
Hampden-Turner and Trompenaars, 1993 and, as a testimony from within the
corporate worlds, Albert, 1991.)
Global mass culture is more recent, and is mainly American or American/British.
The US and the UK, in that order, dominate both the music and the audiovisual