chains have their own internal corporate policies regarding
demand response as a way to manage operating costs and that
develop and manage participation in programs at a national
level. Firms like Wal-Mart and Target carefully monitor the
operations of their stores in real time. The same aggregation
of information can and is used for demand response purposes.
The basic choices to change lighting levels or temperature
settings provide consistent demand response, but in different
geographical areas the value that can be achieved from those
consistent actions varies greatly, as the standardized systems
have to intersect with a patchwork of different RTO/ISO and
utility demand response programs. This same problem also
exists for appliance manufacturers and others looking to
provide demand response services. As standards become
clearer, and telemetry and control costs decline, large
customer opportunities will become clearer, and we anticipate
that smaller and smaller customers will be able to provision
and maintain their own demand response.
The final model that is in use today is the energy service
company or (ESCO) model. The ESCO model is based on the
idea that there are savings created by the installation of new
more efficient equipment that can be shared between
installers and customers. This is sometimes referred to as the
shared savings model. There has been tremendous excitement
about the ESCO model in the past, but today, despite the
success of many companies, the model has not taken off to
any large degree. As of yet, property owners and managers
have very little real-time information about their energy
usage, so it is very difficult to validate that savings were
produced by a single technological change. Accordingly, it is
difficult to establish benchmarks that define the shared
savings mechanisms. While the ESCO model has been
798