72 Chapter 2
Using our formula for a two-stage Gordon model (see Section 2.2) we
arrive at a cost of equity r
E
of 12.64 percent. This formula incorporates
a guesstimate of 10 percent for a high growth rate of equity payouts over
the next three years, followed by a normal growth rate of 6 percent. Were
we to use 20 percent and 6 percent we would get r
E
= 14.46 percent
(not shown).
2.10.2 Kraft’s r
E
Using the CAPM
Kraft has a b equal to 0.47. Using a market price-earnings multiple to
compute E(r
M
) as illustrated on page 65, we compute r
E
= 6.82 percent
using the classic CAPM and 6.05 percent using the tax-adjusted CAPM:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
FEDCBA
Shares outstanding 1,669,880,755
Share price, end 2005 27.75
Equity value, E 46,339,190,951 <-- =B2*B3
End 2005 total equity payout 2,612,000,000 <-- =E18
High growth rate, g
high
10.00% <-- Guess
Number of high-growth years 3 <-- Guess
Normal growth rate, g
normal
6% <-- Guess
Cost of equity, r
E,
using the
function twostagegordon
12.64% <-- =twostagegordon(B4,B5,B7,B8,B9)
Date
Stock
repurchases
Dividends paid Stock issuance
Cash flow to
e
uit
holders
31-Dec-01 170,000,000 225,000,000 395,000,000 <-- =B14+C14-D14
31-Dec-02 372,000,000 936,000,000 8,425,000,000 -7,117,000,000 <-- =B15+C15-D15
31-Dec-03 372,000,000 1,089,000,000 1,461,000,000
31-Dec-04 688,000,000 1,280,000,000 1,968,000,000
31-Dec-05 1,175,000,000 1,437,000,000 2,612,000,000
Growth rates
Four year 62.14% 58.97% 60.36% <-- =(E18/E14)^(1/4)-1
Two year 77.72% 14.87% 33.71% <-- =(E18/E16)^(1/2)-1
KRAFT: COST OF EQUITY r
E
BASED ON CASH FLOW TO EQUITY
1
2
3
4
5
6
7
8
9
10
11
12
13
CBA
Market price/earnings multiple, December 2005 18
Equity cash flow payout ratio 50.00%
Anticipated growth of equity cash flow 6.00%
Expected market return, E(r
M
)
8.94% <-- =B3*(1+B4)/B2+B4
Kraft cost of equity calculations
Kraft beta 0.4700 <-- From Yahoo
Kraft tax rate, T
C
29.37% <-- Computed from Kraft financials
Risk free rate, r
f
4.93%
Kraft cost of equity, r
E,Kraft
Classic CAPM 6.82% <-- =B10+B8*(B5-B10)
Tax-adjusted CAPM 6.05% <-- =B10*(1-B9)+B8*(B5-B10*(1-B9))
COMPUTING THE COST OF EQUITY r
E
FOR KRAFT USING THE
MARKET PRICE/EARNINGS MULTIPLE TO COMPUTE E(r
M
)