share of the American market, which at the time was about thirty-
four percent.
A more recent issue illustrates the ways in which trade between
the two countries can be governed by nationalistic sentiments. As will
be discussed below in more detail, American patriotic rhetoric and
assertion of its military might combined in the wake of 9/11 to
fashion a difficult environment for its allies to navigate. Noteworthy
were the growing efforts advanced by politicians and corporate
leaders to protect American industry. In early 2009, much to the
chagrin of Canadians and in an alarming affront to the terms and
spirit of the Free Trade Agreement, a “Buy American” program for
iron, steel, and manufactured products gained traction. The idea was
couched in patriotic and politically positive terms. Moreover, in the
same year legislative measures were designed to affix labels on a host
of food products that clearly denote the country of origin; this was
advanced with the clearly stated goal of having the consumer select a
“homegrown” American product over an import. In another vein,
current attempts on the part of President Barack Obama’s adminis-
tration to introduce a so-called “cap-and-trade” system to reduce
carbon dioxide emissions, in environmental interest of improving air
quality, might lead to the levying of tariffs on goods coming into the
country that are produced with lower environmental standards. This
could mean a tax on Canadian products, which would once again run
afoul of NAFTA’s terms.
On another note, and as yet another example of the impact of the
global nature of contemporary capitalism, foreign investors continue
to find Canada an attractive place to expend their capital. Mergers of
Canadian companies with foreign companies, a process that has been
underway since John A. Macdonald’s National Policy inadvertently
created an environment for foreign takeovers, continues in the
modern era. Simultaneously ironic and disconcerting to a fair number
of Canadians are several corporate mergers of the early twenty-first
century. For example, Tim Horton’s, the popular coffee and donut
chain that is the stuff of contemporary Canadian lore, was bought out
by the American hamburger company Wendy’s. Of equal concern to
dedicated Canadian nationalists, and also an affront to a virtual icon
of Canadian identification, Molson merged with its North American
brewery rival Coors. In sum, all indicators suggest that in spite of the
vagaries of global recessions and spikes in nationalistic fervor on
The Cycles of Capitalism and Trade in a New Century 245
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