Social-Science Foundations for Strategic Communications 365
Smith, Nick L., “Evaluation Utility and Client Involvement in Accreditation
Studies,” Education Evaluation and Policy Analysis, Vol. 2, No. 5, 1980, pp. 57–65.
Stark, Rodney, “Religion as Context: Hellfire and Delinquency One More Time,”
Sociology of Religion, Vol. 57, No. 2, 1996, pp. 163–173.
Steele, Dennis, “Delivering the Message,” Army, Vol. 53, No. 11, 2003.
omson, Carey Conley, Michael Siegel, Jonathan Winickoff, Lois Biener,
and Nancy A. Rigotti, “Household Smoking Bans and Adolescents’ Perceived
Prevalence of Smoking and Social Acceptability of Smoking,” Preventive Medicine,
Vol. 41, No. 2, 2005, pp. 349–356.
Tversky, Amos, and Daniel Kahneman, “e Framing of Decisions and the
Psychology of Choice,” Science, Vol. 211, Issue 4481, 1981, pp. 453–458.
Weaver, David, “Issue Salience and Public Opinion: Are ere Consequences of
Agenda-Setting?” International Journal of Public Opinion Research, Vol. 3, No. 1,
1991, pp. 53–68.
Weiss, Janet A., and Mary Tschirhart, “Public Information Campaigns as Policy
Instruments,” Journal of Policy Analysis and Management, Vol. 13, No. 1, 1994, pp.
82–119.
Wiener, Morton, and Albert Mehrabian, Language Within Language: Immediacy, a
Channel in Verbal Communication, New York: Appleton Century Crofts, 1968.
Williams, Terrie M., “Putting Relationships Back into Public Relations,” Vernon
C. Shranz Distinguished Lectureship in Public Relations, Muncie, Ind.: Department
of Journalism, Ball State University, 1996.
Wixon, Renee V., “Approaches to Youth Violence Prevention: A Program Planning
Guide,” Minneapolis, Minn.: Minneapolis Department of Health and Family
Support, 1998.
Yang, Sung-Un, and James E. Grunig, “Decomposing Organisational Reputation:
e Effects of Organisation-Public Relationship Outcomes on Cognitive
Representations of Organisations and Evaluations of Organisational Performance,”
Journal of Communication Management, Vol. 9, No. 4, 2005, pp. 305–325.
Yanovitzky, Itzhak, and Jo Stryker, “Mass Media, Social Norms, and Health
Promotion Efforts: A Longitudinal Study of Media Effects on Youth Binge
Drinking,” Communication Research, Vol. 28, No. 2, 2001, pp. 208–239.
Zavis, Alexandra, “Foreign Fighters in Iraq Seek Recognition, U.S. Says,” Los
Angeles Times, March 17, 2008.
Zimring, Franklin E., and Gordon J. Hawkins, Deterrence: e Legal reat in
Crime Control, Chicago, Ill.: University of Chicago Press, 1973.