PFE Chapter 19 (Appendix), Valuing Procter & Gamble page 16
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ABCDE
Cash dividends
to shareholders
Purchases of
treasury stock
Total
1993 850,000,000 55,000,000 905,000,000
1994 949,000,000 14,000,000 963,000,000
1995 1,062,000,000 114,000,000 1,176,000,000
1996 1,202,000,000 432,000,000 1,634,000,000
1997 1,329,000,000 1,652,000,000 2,981,000,000
1998 1,462,000,000 1,929,000,000 3,391,000,000
1999 1,626,000,000 2,533,000,000 4,159,000,000
2000 1,796,000,000 1,766,000,000 3,562,000,000
2001 1,943,000,000 1,250,000,000 3,193,000,000
Growth 10.89% 47.76% 17.07% <-- =(D11/D3)^(1/8)-1
PROCTER & GAMBLE, DIVIDENDS AND REPURCHASES
0
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
3,500,000,000
4,000,000,000
4,500,000,000
1993 1994 1995 1996 1997 1998 1999 2000 2001
Cash dividends
to shareholders
Purchases of
treasury stock
Total
In the graph we see a pattern which is familiar to the U.S. corporate sector: The dividend
growth is very smooth and hence predictable, whereas the repurchases of stock are much less
predictable. The compound growth rate of dividends is 10.89% (very respectable) and the
compound growth rate of the total dividends + repurchases is 17.07% (high!).
The key question for the Gordon model calculation of r
E
is: What do shareholders
anticipate will be future dividend growth? It is unlikely that an intelligent shareholder (like the
reader of this book) will assume that the incredible growth of repurchases can continue over the
foreseeable future. In the spreadsheet below we assume that the 17% dividend rate will continue