AMERICAN INTERNATIONAL PICTURESENCYCLOPEDIA OF POPULAR CULTURE
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jukebox lighting’’—or what film co-editor Marcia Lucas termed
‘‘ugly.’’ Subsequent films and television shows have tried for this
hard-edged nostalgia, but even more influential was the device of
interweaving story lines, which has become a television staple, used
on shows ranging from Hill Street Blues to Northern Exposure and
ER. Significantly, Lucas used part of the profits from the film to help
finance his next project: Star Wars.
—Bob Sullivan
F
URTHER READING:
Champlin, Charles. George Lucas: The Creative Impulse. New York,
Harry N. Abrams, Inc., 1992.
Farber, Stephen. ‘‘‘Graffiti’ Ranks With ‘Bonnie and Clyde.’’’ The
New York Times. August 5, 1973, sec. 2, p. 1.
Lucas, George, et al. American Graffiti. New York, Ballantine Books,
Inc., 1973.
Pollock, Dale. Skywalking: The Life and Films of George Lucas. New
York, Ballantine Books, Inc., 1984.
American International Pictures
For three decades, from the 1950s to the 1970s, American
International Pictures (AIP) supplied America’s drive-ins and movie
theatres with cult favorites such as It Conquered the World, I Was a
Teenage Werewolf, Beach Blanket Bingo, and The Pit and the
Pendulum. The studio not only made the movies that the younger
generation wanted to see, but it also helped to create the stars of the
future. AIP gave directors such as Francis Ford Coppola, Woody
Allen, and Martin Scorcese their first jobs, and cast actors such as
Jack Nicholson, Robert De Niro, and Peter Fonda in their first movies.
Hollywood had always made ‘‘B’’ movies, but no one made them as
fast or with as much enthusiastic abandon as AIP. With miniscule
budgets, ten or fifteen-day shooting schedules, recycled sets, and
churned-out screenplays, AIP changed the way movies were made by
creating a demand for a brand new kind of low-budget entertainment;
Hollywood would never be the same again.
American International Pictures founder Samuel Z. Arkoff had
wanted to be a part of the motion picture industry since boyhood. It
took him almost twenty years to fulfill his dream. After serving in
World War II, he moved to Los Angeles, where he attended law
school on the G.I. Bill. For five years, Arkoff made a living as a minor
television and film lawyer. When he met former theatre chain owner,
James Nicholson, the two hatched an idea for a production company
whose time, they felt, had come.
By the early 1950s, the Golden Age of Hollywood was at an end.
During the previous decade, the U.S. Congress had filed an anti-trust
suit against the eight major studios. The government’s goal was to
check the studios’ monopolistic abuse of power by forcing them to
close down their distribution arms, that is, to prevent studios from
owning theaters. The case dragged on, but by the end of the 1940s, a
consent decree was passed, forcing the studios to divest control of
their theaters. By 1954, the eight major studios no longer owned
theaters and the studio system that had sustained Hollywood was gone.
But this was not the only major change to hit Hollywood.
Television was wooing viewers away from the big screen. The
neighborhood movie houses began shutting down as viewers flocked
to the stores to buy television sets. In response, the major studios
stopped making ‘‘B’’ pictures, concentrating their efforts instead on
mega-productions, musicals, new gimmicks such as 3-D, and wide-
angle processes such as CinemaScope and VistaVision, transforming
movies into big screen special events that they hoped would lure
viewers away from their televisions.
It was at this time that Arkoff and Nicholson spotted a hole in the
movie market. They realized that the second-run movie houses and
drive-ins were unable to afford these first-run Hollywood extravagan-
zas, and so were losing their audiences. Arkoff and Nicholson knew
that if they could find a way to make first-run movies inexpensively
and then supply them to exhibitors at a much lower cost, they would
make a huge profit.
In 1954, Arkoff and Nicholson met a young filmmaker named
Roger Corman who was looking for a distributor for a low-budget
film he was producing. The Fast and the Furious, a race car movie
starring John Ireland and Dorothy Malone, was just what Arkoff and
Nicholson had in mind. They bought the film as part of a four-picture
deal with Corman and AIP was born. With Corman as one of their
main directors and teenagers their target audience, AIP turned out
Westerns, action flicks, prison movies, sci-fi thrillers, and horror
films, shamelessly jumping on every cinematic trend. By the late
1950s, with films such as Invasion of the Saucer-Men, Sorority Girl,
and Machine Gun Kelly, the company was turning a steady profit.
By the early 1960s, AIP had found their formula and they felt
they could start to take a few risks. When Roger Corman approached
Arkoff and Nicholson about filming Edgar Allen Poe’s The Fall of the
House of Usher, the studio signed veteran star Vincent Price to a
multi-picture contract, and the critically and financially successful
Corman-Price-Poe cycle was born. Realizing that horror movies were
in demand, they hired stars from the Golden Age of Horror such as
Basil Rathbone, Peter Lorre, and Boris Karloff to appear in their
films, fueling a horror renaissance that lasted well into the next decade.
During the 1960s, it seemed as if AIP could do no wrong. When
the studio signed Annette Funicello and Frankie Avalon to frolic in
the sand in Beach Party, they initiated a huge wave of successful
beach movies. Hot young stars such as Funicello, Avalon, Jack
Nicholson, Peter Fonda, and Nancy Sinatra were brought up in the
AIP ranks, and by the early 1970s cutting-edge young directors began
flocking to the studio to have their films made. Among these were
Martin Scorcese, who directed Boxcar Bertha; Brian De Palma, who
made Sisters; Ivan Reitman, who filmed Cannibal Girls; and Oliver
Stone, who directed Seizure. Even Woody Allen got his first break at
AIP, when the studio hired the young stand-up comedian to dub over a
Japanese spy film. His What’s Up, Tiger Lily? became an instant
cult classic.
During the 1970s, AIP branched out into bigger productions
with horror classic The Abominable Dr. Phibes, blaxploitation film
Foxy Brown, futuristic thriller Mad Max with Mel Gibson, and Brian
De Palma’s Dressed To Kill. By the time the studio merged with
Filmways in 1980, American International Pictures had become an
integral part of moviemaking history.