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Text 15. ROCK’N’ROLL & BEATLEMANIA
All four Beatles were born during 1940’s and grew up in the seaport of
Liverpool, the city on the banks of the River Mersey.
In the post-war years in Britain, many teenagers of the 1950’s were influenced
by events taking place across the Atlantic, in America. Film stars and fashions were
copied and the youngsters wanted something different from their parents, they sought
out their own kinds of music and style - they discovered rock’n’roll! In 1957 the
emergence of a young truck driver named Elvis Presley had its effect here in England
with release of his record “Heartbreak Hotel”.
‘NEMS’ was one of the busiest record shops in the centre of Liverpool, owned
by Brian Epstein. A very successful businessman, Brian always liked to please his
customers and because of numerous requests about the Beatles he decided to find out
for himself more about the band.
Brian visited the Cavern one lunch-time when the Beatles were playing and
although he was only 27 years old he felt very out of place in his smart suit, shirt and
tie.
However, he was struck by the charisma and music of the Beatles and asked
them to visit him in his office.
Brian told the group he would like to become their manager, but he did point out
that some things would have to change, especially their scruffy image - this they
agreed to, provided they didn’t have to change their music.
‘The Beatles’ began playing together in 1959 appearing in German and English
clubs until a string of hits in 1962/63 made them Britain’s top new band.
The music scene of the early 1960s was very different from the present day.
With the music charts being dominated on both sides of the Atlantic mainly by
American artists, it was quite unusual for a British star to enter the charts. But things
were soon to change, word was spreading about four young men from Liverpool, who
were taking England by storm. What followed is usually called ‘Beatlemania’. The
group couldn't appear in public without police protection. They had conquered the
world but not seen it, prisoners in hotel rooms.
One of their records had been promoted in the USA and the American DJs had
been plugging this ‘new British sound’, so when the Beatles arrived at Kennedy
Airport USA for the first time in February 1964 the welcome was beyond their
wildest dreams; 5,000 screaming fans were heard above the screeching of jet engines.
They appeared on the Ed Sullivan show in front of 75,000,000 people, coast to
coast. One of the songs they sang was “I want to Hold Your Hand”; this was their
first American No.1 hit.
John, Paul, George and Ringo became more than just pop stars - they became
the voice of a new generation. Managed by Brian Epstein and produced by George
Martin, they had hit after hit on both sides of the Atlantic. They made interesting and
original films, too - for example ‘Help’ and ‘A Hard Day’s Night’.
In April 1968 they formed 'The Apple Corporation'. They opened new offices in
Savile Row the following June. Apple was going to have many divisions - films,
music, electronics and even a clothes boutique. It was the dream of the Beatles to
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