of designers from the Nordic countries, England, France, West Germany, and
Japan. More than a dozen Swedish designers participated.
In recent years Svensk Form has added ecological and sustainability con-
cerns to its mission. In addition, it continues to publis h Form (formerly
Svensk Slo
¨
jdfo
¨
reningens Tidskrift, begun in 1905), organize exhibits, work
with affiliate groups across the countr y, and maintain two design centers—
oneunderitsowndirectioninStockholmandasecondrunbyitsSka
˚
ne
branch. It and several other organizations cooperate in educational programs,
exhibitions, and competitions. Since 2006, Svensk Form and Stiftelsen Svensk
Industridesign (SVID)/The Swedish Industrial Design Foundation have
awarded prizes for the best designs in a nominated competition. The winners
in 2008 included a line of special product containers, e rgonomic stacking
chairs, extruded aluminum jewelry “bangles,” a mobile phone–music player
device, an eco-friendly fluorescent light fixture, a line of geometric-shape
clothing, a specialized electronic device for club DJs, a multipurpose extreme
sports helmet, a carpet made from a specially developed snarled/felted wool,
and “the world’s thinnest tables” for use in offices.
17
In addition, the Stora
Designpriset/The Outstanding Design Prize has been awarded annually since
2003. Here the cooperating organizations include Svensk Design, SVID, and
Tek ni kf o
¨
retagen (an interest organization based on technology companies).
In 2009 the nominated designs included the DJ device mentioned above,
an ice auger, motorcycle boots, and a medical laboratory machine. The win-
ner was a web camera designed by Zenith Design Group of Malmo
¨
and
manufactured by Axis Communications in Lund.
18
Previous winners have
included Volvo’s XC90, an Ericsson mobile phone, and a computer monitor.
F or much of the twentieth century modern design dominated in Sweden and
the other Nordic countries, and durin g this time the country became recog-
nized internationally for its glassware, ceramics, furniture, textiles, lighting,
housewares, automobiles, communication devices, etc. Companies such as
Orrefors, Kosta Boda, Gustavsberg, Ho
¨
gana
¨
s, Electrolux, Volvo, SAAB, and
L. M. Ericsson came to be known worldwide for the quality of their designs.
F or many people, perhaps more outside of Sweden than in the country, Swedish
design today is symbolized by IKEA, the global flat-pack furniture giant. (Some
would even say that IKEA is Sweden in a representational sense.) It has inten-
tionally and successfully developed product lines that reflect the fundamentals
of Scandinavi an/Swedish modern de sign—simpl icity, clarity, functionality,
beauty, and use of contemporary materials. And there is another aspect to this
philosophy. Lars Engman, who worked with the company for more than
40 years and was recently its design director, pointed this out when he called
the company’s basic design philosophy “Democratic Design,” the elements of
which are “beautiful form, good function, and an affordable price, creating a
174 CULTURE AND CUSTOMS OF SWEDEN