Lerbinger O. Corporate Public Affairs. Interacting with Interest Groups, Media, and Government

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Rothwax, Harold J., 315

Rove, Karl, 324

Rowan & Blewitt, 142

Rowe, Howard, 110

Rumors, 41, 62

Rumsfeld, Donald, 357

Ryan, Jack, 277

Ryan, Karen, 120

Rylee, Robert T.

guarding secrecy, 335

Rymer, Pamela

judge objects to use of image ads,

319

Sacher, Dana,

on advance notice, 116

Safe Drinking Water Act, 266

Salant, Richard, 176

Salomon Smith Barney, 391

Sanders, Joseph, 333

Sandstrom, Karl, 285, 288

Sanger, Stephen W., 395

Sarah Scaife Foundation, 268

Sarbanes, Paul

on lax regulators, 391

Sarbanes-Oxley Act, 351, 354

Congressional passage, 393

main provisions, 394

Sarokin,H.Lee,335

Sauer, Elizabeth, 302

Save Our Environment, 153

Saving and loan industry scandal,

399

Scalia, Antonin, 313

Scandals reveal extent of corporate

dominance, 350

Scenario planning, 20, 330

Schmertz, Herb

advice on TV appearances, 143

interview with Bill Moyers, 167

rejects fourth-estate status of

media, 107

public seeks more information

about a company, 166

strategy of advocacy advertising,

157

Schorr, Daniel, 188

Schultz, George

belief in collective bargaining,

384

sets up conditions for broadcast

appearance, 109

Schulz, Ed, 141

Schumer, Charles E., 290

Schumpeter, Joseph A., 385

Schwartz, Victor E., 326

Schwartzman, Andrew Jay, 181

Science, 161

Scientists

financial relationship with drug

makers, 337

Scott Paper, 408

Scrushy, Richard M.

HealthSouth exec. on trial, 397

uses litigation PR, 317

Sears Automotive, 330

Sears, Michael, 238

Sears, Roebuck, 421

Seastrand, Andrea, 252

Secrecy clauses in legal settlements,

335

Secrecy, 285

Securities & Exchange Commission,

393

part of financial information in-

frastructure, 392

Security analysts

conflict of interest, 392

part of financial information in-

frastructure, 391

promoting stocks, 398

Self-enrichment, 351

Semi-controlled media, 137, 140

Senate most expensive races, 273

Services Buyer’s Guide, 262

Shandwick Public affairs, 236

Shaping, as a public affairs strategy,

Shapiro, Robert

importance of appearance in

courtroom, 332

Shapo, Marshall S.

on “deep pocket” lawsuits, 326

Shareholders, 12, 353

Sharon, Ariel, 189

Shays, Christopher, 350

Shelby, Richard, 397

Shell

complains to National News

Council, 175

response to attack on Internet,

106

472 I SUBJECT INDEX

targeted by Project Underground,

Sherman Antitrust Act, 381

Showtime, 240

Siebel, Thomas, 274

Sierra Club, 30, 46, 54, 263, 348

membership growth, 28

used 527 loophole, 284

Simon, Donald J., 278

Simpson, O. J., 332

Sinclair Broadcasting

attempts to influence 2004 elec

tion, 366

orders showing of anti-Kerry

film, 367

Singer, P. W., 356

Sitrick, Michael, 102

Sixth Amendment, 329

Skilling, Jeffrey, 350

filled with weening ambition, 351

pleaded guilty, 396, 397

testifies on deregulation, 299

Skip, Andrew, 211

SLAPP suits, 43, 383

Sloan, Alfred P., Jr.

goal of GM is to make money,

372

Small group meetings, 61

Small publications, 66

Smith Kline, 183

Smith, Adam, 381, 384

Smith, Patricia, 172

Smith, Randy, 102

Snoqualmie River, 74

Snyder,JamesM.,Jr.,277

Social action groups, 31

Social audit, 52

defined, 424

used by Nike, McDonald’s & The

Body Shop, 52

Social costs

2nd level of social responsibility

pyramid, 409

applied to CSR, 409

Social energy

stages in build-up, 37

Social investments

4th level of social responsibility,

410

by Cisco Systems and Pfizer, 411

Social problems

related to CSR, 409

Social report, 52, 424 (see also Social

audit)

Social responsibility, 16, 413

Social status of CEOs, 11

Society of Professional Journalists,

186

Sociopolitical environment, 74

books about, 7

forces in, 5

mapping of, 8

SOCO

defined, 145

Soft money, 283

backlash, 279

intended purpose, 278

reform bill provisions, 282

through 527 groups, 278

Software Export Equity Act, 232

Solomon, Gerald, 274

Sony, 166

Soros, George, 275, 280

super fat cat, 386

supports ACT, 298

Southern Utah Wilderness Alliance

hires National Telecommunica-

tions Services, 263

SouthWest Airlines, 215

Spamming, 216

Spanos, Alex, 280

Speaker’s fees, 106, 205

Speeches

strategic use of, 64

stump speech length, 139

used to make news, 65

used to create new policies, 65

Speechwriter, 65

Spin Cycle—Inside the Clinton Prop

aganda Machine, 107

Spitzer, Eliot, 391, 397

Stakeholder relationships, 413

Stakeholder symmetry, 16

Stakeholders, 8

as corporate allies, 48

identification of, 416

Standard Oil of California, 296

Standard Oil of New Jersey, 381

Staples, 363

Star Tribune, 155

Starr, Kenneth W., 312

State Yellow Book, 238

Stavroupoulos, William S., 321

Steel, John M., 423

SUBJECT INDEX I 473

Steelcase, 361

Stern, Andrew, 363

Stevens, J. P., 39

Stevens, John Paul, 312

Stewart, Martha, 316, 397

Stimulating news coverage as objec

tive of advocacy advertis

ing, 158

Stock exchanges

part of financial information in

frastructure, 392

Stoddard, Rob, 240

Stolen Honor: Wounds That Never

Heal, 368

Stories neglected by news media. 118

Strategic campaign management,

17, 22

Strategic philanthropy, 406

Strategy formulation, 21

Streep, Meryl, 32

Streusand, Benjamin Earl, 277

Stroetzel, Donald S., 158

Subcontracting of government

svces., 356

Subsidies to media, 118

Successful Marketing Strategists, 103

Suing the media, 185

Sullivan, Leon, 423

Sullivan, Scott, 349

Sun (The), 207

Sun Oil, 257

Sunday Today, 140

Supermarkets

powerovermagazinedistribu-

tion, 116

Suppression of information

destroying records, 337

in judicial proceedings, 335

Supreme Court

upholds McCain-Feingold bill,

283

Survival International, 154

Sustainable capitalism, 428

Swartz, Mark, 397

Swasy, Alecia

implicated in P&G probe, 117

Sweeney, John, 28, 47

Swift Boat Veterans and POWs for

Truth

recipient of 527 funds, 280

SWOT analysis, 17

Synhorst, Tom, 280

Tabloid laundering, 205

Taft-Hartley Act, 199, 383

section 8 (c), 47

Talk show hosts, 129

Tamraz,Roger,291

Tat e, S h e ila

litigation strategy, 316

Tax Relief Coalition, 160

Technical Advisory Group, 77

Te ch n ol og y

computers enhance grassroots ef

fectiveness, 265

technology summit set up by

President Clinton, 12

Teeter, Robert M., 232

Telecommunications Act of 1996

intense lobbying for, 368

Telecommunications training pro-

grams, 142

TeleMark, 263

Telephones

use in grassroots lobbying, 262

surveys, 43

Te le v is io n

ads featuring Bill Gates, 12

gets largest chunk of political ad-

vertising, 284

how to speak TV, 146

helping rules in interviews, 145

looking one’s best, 147

like drug habit, 138

major source of news, 138

power illustrated by politics, 138

stations engage in polling, 122

viewership, 138

Tennessee Valley Authority, 42, 356

TermRights, 42

Testifying before a Congressional

committee, 244

Texaco, 63, 311

Thatcher, Margaret, 356

Think tanks, 12, 48, 174, 242

Third parties

jump-starting news, 101

Third-party advocacy

programs, 262

strategy for selecting constituen

cies, 256

support in crises, 331

Third sector, 29, 37

474 I SUBJECT INDEX

Thomas, Clarence, 313

Thompson, Andrea, 127

Thompson, Kathy

listening skills, 60

Thompson, Melvin J., 104

Thought leaders, 27

Three-Mile Island nuclear accident, 78

Tilley, N. Carlton, Jr., 188

Tillinghast-Towers,Perrin, 321

Time, 117, 181, 203, 207

Time Warner, 121, 370

cancels publication of book, 208

example of concentration of

media, 208

merger with AOL, 187, 207, 220,

355

Tmeline in litigation, 332

Times Mirror Center for People and

the Press

report on “cause organizations,” 33

Tisch, Laurence, 182, 204

Titan, 357

Tobacco industry

ads oppose antismoking bill, 152

sample of ads, 161

seek product liability reform, 328

Tommy Hilfiger, 105

Tort cases expected, 320

Tort reform, 324

2002 bill fails, 327

business lobbies for it, 324

town hall model of gov’t., 383

Trachimovsky, Seymour, 396

Trade associations, 234

Transparency, 387

Travel gifts, 240

Travelers Group, merger, 355

Triad Management Services, 286

Tribune Co. acquires Times-Mirror

Co., 206

Trojan Nuclear Plant, 15

Trust

damaged by corporate scandals, 417

outcome of relationship building,

417

restoring, 418

Tsongas, Paul, 208

Two-step flow of mass communica

tion, 58

Tyco, 349

establishes corporate ombudsman

position, 422

Understanding Media, 145

Union Carbide, 54, 324, 325

Union of Concerned Scientists, 44

United Auto Workers, 363

United Nations

recognizes NGOs, 30

United Parcel Service, 276

United Seniors Association, 284

Universal Leaf & Tobacco, 325

University of Oregon, 46

Univision, 280

Unlimited, 258

Unlimited: Action, Adventure, Good

Times, 211

USA Today, 121, 161, 207, 426

Jack Kelley affair, 174

U.S. Chamber of Commerce, 234, 251

ad campaign for tort reform, 328

Americans Working for Real

Change, 287

Computer-driven phone banks, 268

junk science in courts, 334

member of Alliance for Energy

and Econ. Growth, 153

seeks lawsuit reform, 268

U.S. Department of Education

hires Armstrong Williams, 372

U.S. Department of Energy, 54, 114

Public Participation

Benchmarking Confer-

ence, 53

U.S. Department of Health and Hu-

man Services

controversial VNR, 120

U.S. Department of Transportation

enrichment Corporation, 356

lobbied by Ford and GM, 266

U.S. Environmental Protection

Agency (EPA), 306

U.S. Information Agency, 83

U.S. News & World Report, 106, 203

Usenet, 105

Utne Reader, 194

Vacheron, Davidon ad re El Salvador,

155

Val ue co n f l icts, 78

Verizon, 154

SUBJECT INDEX I 475

Verner, Liipfert, Bernhard,

McPherson & Hand, 233

Viacom, 206, 240, 369

Vibe, 116

Videotapes, 246

Vigueri, Richard

defends conservative domination

of news media, 374

Vinson & Elkins, 390

Virgil Scudder & Associates, 142

Vivendi, 179

VNRs, 120–121

Volunteers, 254, 255

in grassroots lobbying,254

use by NRA, 255

Voter Education Programs

urged by Business Roundtable,

295

Voter participation decline, 252

Wager, Robert J., 291

Wagoner, Rick, 257

Waksal, Samuel, 350

Wal-Mart, 116, 276

union avoidance, 47–48

Wall Street firms slow in changing

culture, 395, 397–398

Wall Street Journal, 74, 156, 205

Mobil imposes news boycott, 113

Wallace, Mike, 176–177, 191

rekindles National News Council

idea, 200

Wallingford, Rufus, 314

Walsh, Ed

fragility of corporate power, 31

Walt Disney, 10, 181

Warner, Mark, 290

Washington Journalism Review,

205

Washington Post, 107, 115, 158,

200, 203, 212

Washington Window, 294

WashingtonGroup International

military contractor, 357

Washingtonian Magazine, 100

Watkins, Sherron, 388

Watt, J. C., 285

Weaken antagonists

a containment strategy, 44

Websites, 106

establishing opportunity for in

teraction, 267

Microsoft’s Freedom to Innovate

network, 12