Lerbinger O. Corporate Public Affairs. Interacting with Interest Groups, Media, and Government

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Corporate Responses to Public and Social Pressures,” Harvard Business Re

view, Vol. 55, May–June 1977, pp. 40–41.

65. James Lichtenberg, “Corporate Governance: Can the Firm Reach Its Public?”

Journal of Contemporary Business, Vol. 8, No. 1, 1979, p. 119.

66. John F. Budd, Jr., “Public Relations Is the Architect of Its Future: Counsel or

Courtier? Pros Offer Opinions,” Public Relations Review, Vol. 29, November

2003, p. 382.

67. Eric M. Pillmore, “How We’re Fixing Up Tyco,” Harvard Business Review, Vol.

81, December 2003, p. 101.

68. Catalyst, Perspective, January 2004. See www.catalystwomen.org.

69. Buchholz, op. cit., pp. 116–117.

70. Mintzberg, op cit., p. 68.

71. Editorial, “Why Workers Belong in the Boardroom,” BusinessWeek, Decem

ber 14, 1987, p. 146.

72. The bailout is described in Buchholz, op. cit., pp. 134–137.

73. “Move Over Boone, Carl, and Irv—Here Comes Labor,” BusinessWeek, De

cember 14, 1987, p. 128.

74. Mintzberg, op. cit., p. 553.

75. A. E. Bergmann, “Industrial Democracy in Germany—The Battle for Power,”

Journal of General Management, Summer 1975, pp. 20–29.

76. Buchholz, op. cit., p. 116.

77. Robert Townsend, “A Modest Proposal: The Public Direct,” in Corporate Power

in America, Ralph Nader and Mark J. Greens, editors (New York: Grossman

Publishers, 1973), pp. 157–259. Mentioned and discussed in Buchwald, op.

cit., and Mintzberg, op. cit., p. 550.

78. Bowen, op cit., p. 155.

79. pr reporter, Vol. 47, January 5, 2004, p. 1.

80. Alastair Ray, “CSR: Altruistic Policy or Cover for Corporate Gaffes? Join the

Debate,” Impact, January 2004, p. 1.

81. Ibid., p. 4.

82. PRWeek/Burson-Marsteller CEO Survey 2003, “Wrestling With Rules and

Reputations,” PR Week, November 10, 2003, p. 17. The survey was based on

a national study of nearly 200 American CEOs, conducted in October 2003

by Impulse Research. Written questionnaire were sent to CEOs at Fortune

1000 companies and their subsidiaries. See www.prweek.com for complete

survey results.

83. Ronald Alsop, “Corporate Scandals Hit Home,” Wall Street Journal, February

19, 2004, p. B1.

84. Jeffries-Fox Associates, Toward a Shared Understanding of Corporate Reputa

tion and Related Concepts; Phase II: Measurement Systems Analysis, prepared

for The Council of Public Relations Firms, March 24, 2000, Appendix B, pp.

25–30.

85. Gaines-Ross, op. cit., pp. 11–12.

86. Announced in WorldCom’s full-page ad, Wall Street Journal, December 6,

2002, p. A7.

87. Shane McLaughlin, “A New Era: Managing CEO Successions in Tumultuous

Times,” The Strategist, Vol. 7, 2001, p. 9.

88. Leslie Gaines-Ross, “CEOs Stranded in Wonderland,” Journal of Business

Strategy, Vol. 23, March–April 2002, p. 18.

89. Del Jones and Gary Strauss, “CEOs Are Going, Going, Gone,” USA Today,

June 10, 2002, p. 1B.

432 I CHAPTER 15

90. Quoted in “CEO Reputation 2003,” a brochure published by Burson-Marsteller.

91. Julia Hood, “Wrestling With Rules and Reputations,” PR Week, November 10,

2003, p. 17.

92. James G. Hutton, Michael B. Goodman, Jill B. Alexander, and Christina M.

Genest, “Reputation Management: The New Face of Corporate Public Rela

tions?,” Public Relations Review, Vol. 27, Fall 2001, p. 256.

93. Chris Komisarjevsky, “A Perspective on the Role of the Public Relations Pro

fessional,” Remarks before the ICCO International Summit, Berlin, October

15–17, 2003.

94. Ibid.

95. This view is in accord with Bowman who says, “In the decades to come, one

can expect that corporate power, as a socially comprehensive force, will be

exercised with broad social objectives in mind, objectives that have tradi

tionally been associated with the political governance of nations and em

pires, objectives that transcend mere economic interest.” Scott R. Bowman,

The Modern Corporation and American Political Thought (University Park,

Penn.: The Pennsylvania State University Press, 1996), p. 282.

HEED THE PUBLIC INTEREST I 433

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Author Index

Abramson, J., 304, 307

Ackerman, R. W., 407, 429

Ackman, D., 401

Adams, A. J., 246, 294, 308

Adkins, L., 169

Agee, W. K., 69

Alexander, J. B., 433

Alicia, M., 100

Alinsky, S., 38, 68

Alsop, R., 432

Altman, E., 194

Altman,L.K.,130

Andron, S., 197

Angwin, J., 309

Ante,S.E.,376

Aubry, J., 88

Auerbach, S., 342

Aufderheide, P., 368, 378

Ault,P.H.,69

Bakahian, A., 65

Baker, B., 103, 127, 135

Baker, R., 133

Baker, S., 221, 303, 308, 309

Bace,J.W.,148

Bagdikian, B., 206

Baird, O., 69

Baldwin, D. K., 194

Ball, J., 377

Bandler, J, 194, 403

Bank, D., 309

Banks, L., 93, 94, 97

Bannon, L., 220

Barber, T., 378

Barnard, C., 409, 416

Barnes, B., 194

Barnes,J.A.,170

Barrett, P. M., 344

Barro, R. J., 219

Barrionnuevo, A., 375, 402

Bartels, J., 244

Bartha, P. F., 20, 26

Bauer, R. A., 407, 429, 431

Bauman, S. R., 371, 379

Beall, G., 323, 323

Beamish, R., 219

Beard, E. P., 22, 113

Beatty, J., 349

Beatty, S. G., 220, 271

Beauclair, R., 70

Beck, D., 54

Beckett, P., 401

Beder, S., 44, 68, 348, 358, 375, 376

Beiler, D., 303, 307

Bennett, W. J., 385

Benoit, W., 288, 306

Berardino, J., 301, 390

Berenson, A., 197

Berg, S., 219

Bergmann, A. E., 432

435

Berkowitz, H. G., l35

Berman, M., 430

Bernays, E. L., 225, 227

Bernstein, A., 69, 377, 378, 400, 430

Berry, J. M., 27, 34

Bertrand, Claude-Jean, 171

Birnbaum, J. H., 237, 248, 270,

272, 307

Bivings, W., 253

Black, E., 313

Blomquist, D., 196

Blomstron, R. L. 406

Blount, D., 134

Boehlert, E., 378

Bogart, L., 225, 227

Boggs, C., 31, 35, 379

Bork, R. H., 12

Borrus, A., 304, 309, 378, 403

Bouchard, S., 272

Bowen, H. R., 424, 429, 432

Bowers, B., 341, 342

Bowman, S. R., 348, 355, 348, 375,

376, 433

Bradley, J. F., 248

Bradshaw, J., 70

Brady, J., 305

Braungart, M., 361

Brayman, H., 6

Brennan, T. A., 101

Broder, J. M., 305, 342

Broom, G. M., 18

Brow, C. J., 194

Brown, K., 402

Brown, T. R., 194

Browne, J., 406, 409

Brull, S. V., 69

Bryant, T., 344

Buchholz, R. E., 26, 227, 429, 432

Budd, J., 329, 331, 340, 343, 398,

432

Budzik, R., 427

Buffett, W., 395

Bumiller, E., 136

Burden, G. L., 343

Burger, W. E., 323

Burkins, G., 169, 308, 377

Byrne, J. A., 376, 401, 402

Callison, C. 135

Cameron, G., 134

Canan, P., 68

Cappella, J. N., 92, 97

Carey, J., 377

Carley, W. M., 196

Carlson, R. O., 225, 227

Carlton, J., 377

Carney, D., 25, 195, 340

Carney,E.N.,401

Carney, K., 149

Caroline, G., 270

Carroll, A. B., 429

Carson, R., 28

Carter, B., 343

Carter, B., 130, 196, 197, 378

Casey, C., 212, 220, 221, 270

Cavanaugh, H. A., 68

Center, A. H., 18, 131

Chait, J., 194, 350

Chapel,G.W.,70

Chase, R., 271

Chase,W.H.,399

Chen, K., 195, 378

Chomsky, N., 378

Chung, J., 305

Clark, P. F., 377

Clear, R. 141

Clinton, W., 263

Cloud, D. S., 307, 376

Cobb, R. W., 24

Coakley, D., 170

Coe, B. J., 169, 170

Coe, S., 134

Cohen, D., 302

Coile, Z. 307

Conason, J., 149

Conte, C., 196

Conrad, R. S., 312, 334

Conway, M., 32

Contiguglia, F., 247

Cooper, M., 370

Cordasco, P., 270

Cormick, G. W., 79, 80, 87

Craig, S., 401

Cranberg, G., 191,197, 228

Creighton, J., 54

Crescenzo, S., 99, 130

Crock, S., 376

Crosland, M., 53, 326

Crossen, C., 70

Csikszentmihalyi, M., 148

Cummings, J., 303, 304, 305, 306,

308, 375, 376

436 I AUTHOR INDEX

Cutlip,S.M.,18

Daft,R.L.,9,17

Danaher, K., 35, 349

Davis, A., 86, 403

Davis, B., 194

Davis, G., 290, 299

Davis, K., 406, 429

Dawlely, H., 342

Dawson, P., 344

Delaney,J.T.,377

Dennis, L. B., 248, 271

Dershowitz, A. M., 317, 341

Deutsch, K., 221, 259, 271

Diazi, J. A., 168

Dilenschneider, R. L., 17, 100, 130,

413, 430

Dodd, C., 68

Draper,E.L.,Jr.,360

Drreeazen, Y. J., 379

Drucker, P., 419, 431

Duffy, J., 83

Dugan, J., 402

Dunham, R. S., 131, 305, 309, 375,

378

Dunn, M. E., 270, 271

Dunwoody, S., 134

Dwyer, P., 378, 400, 402

Edsall, T. B., 303

Edwsull, T. B., 343

Eells, R., 11, 25

Egan, T., 148, 149

Eichenwald, K., 401

Eilperin, J., 247, 303

Elder, C. E., 24

Elder, J., 376

Elliott, L. A., 308

Elliott, M., 219

Elliott, S., 167, 170

Ellis, M., 102

Elsasser, J., 431

Elson, C., 390

Emanuel, M., 308

Emshoff, J. R., 417, 430

Emshwiller, J. R., 402

Engardio, P., 36, 252, 270, 271, 426

Englander, E. J., 26

Eolfson, A., 169

Epstein, E., 8, 11, 25, 226, 237,

248, 301

Erlichman, J., 68

Esrock, S. L.,267, 272

Evans, K., 197

Ewing, R. P., 170, 227, 339

Fallows, J., 202, 206, 219

Fanelli, J. J., 289, 307

Faucheux, R., 260, 270, 271

Farrell, C., 375

Fay, W., 341, 342

Feldmann, L., 130

Felsenthal, E., 340

Fengler, S., 194

Fenn, D. H., 249

Feran, T., 378, 380

Feulner, E. J., Jr., 127, 135

Fialka, J. J., 340, 375

Field, M. D., 123, 134

Field, P., 78, 86, 88, 341

Fields, G., 376

Fineman, H., 149

Finn, D., 412, 430

Fisher, R., 73, 80, 86, 87

Fitzpatrick, K. R., 343

Flint, J., 194, 378, 379

Flynn, L. J., 221

Form,W.H.,377

Foss, B., 375

Foster, P., 133

France, M., 25, 314, 339, 340, 342,

343

Frankgos, A., 430

Frank, R., 96

Franklin,M.A.,343

Freeman, R. E., 417

Friedman, E., 130, 430

Friedman, M., 407, 409, 421

Friesel, J., 275

Frost, A. C., 377

Fursich, E., 96, 97

Gaines-Ross, L., 426, 429, 430, 432

Galbraith,J.K.,8,25

Gandy, O. H., Jr., 118, 133, 134

Gannon, E., 220

AUTHOR INDEX I 437

Garrett, P., 372

Garten, J., 396

Gartner, M., 200

Gasparino, C., 401

Gejdenson, S., 252

Genest, C. M., 433

Genova, M. J., 66, 71

Gerlin, A., 342

Gershenfeld, W. J., 86

Gerstenberg, R. C., 421

Geyelin, M., 133, 196, 342

Gialka,J.J.,377

Gianelli,L.J.,271

Gibeaut, J., 340, 401

Gibson, R., 132

Gildea, J., 308

Gimbel, B., 403

Glader, P., 377

Golden, P., 70

Gollner,A.B.,69

Goodman, M. B., 433

Goodwin, R. K., 211, 220

Goozner, M., 285

Gordon,M.R.,l35

Gorney, C., 319, 329, 341

Graham, K., 195

Graves, S. B., 414, 430

Green, J., 288, 306, 307

Greenberger, R. S., 305, 375

Greenfield, S. W., 247

Greenhouse, S., 378

Greens, M., 432

Grefe, E. A., 253, 269, 270

Greg, I., 403

Gregory, J. R., 166

Griffin, J. J., 26

Griffin, R. J., 134

Griffith, T., 194

Grogan, J., 297, 309

Groseclose, T., 303

Grossman, L., 180, 195

Grover, R., 400

Grunig, J. E., 3, 4, 6, 24, 69, 148,

416, 430, 431

Grunig, L. A., 69

Hacker, A., 383, 400

Haggerty, J. F., 316

Halbfinger, D. M., 307

Hall, J., 219

Hamburger, R., 169, 303, 305, 307,

376

Hamburger, T., 401

Hannaford, P., 145, 149, 150

Harbrecht, D., 220

Harper, J., 168

Harper, W., 379

Harris, E., 35

Harris, G., 303

Hartley, E. L., 148

Harwood, J., 375, 376

Hay, R. A., 308

Heath, R. L., 26, 70

Helliker, K., 196

Henderson, H., 67

Hendrix, J. A., 270

Hennessy, B. C., 5, 24

Henry, D., 401, 402

Henry, R. A., 148

Herman, E., 378

Herrnson, P. S., 279, 302, 307, 387,

400

Hickey, N., 379

Hill,J.W.,6,24

Hirsch,J.S.,133

Hitchings, B., 149

Hitt, G., 194, 303, 305, 306, 309, 377

Hoeffelman, E., 169

Hoewing, R., 253, 308

Hof, R. D., 400

Hoffman, M., 413

Hoier, P., 363, 377

Holbert, R. L., 306

Holcomb, J. M., 35, 36

Holmes, S., 25, 340

Holmstead, J., 359

Holtz, S., 131, 135, 212 , 220, 221

Hon, L. C., 431

Hood, J., 433

Hook, J., 307

Hosenball, M., 304

Howard,C.M.,133

Huber, P., 321, 342

Huerter, T., 377

Huffington, A., 237

Hughes,K.A.,341

Hull, B., 277

Hung,C.F.,430

Hunt, A. R., 300, 301, 309, 351, 375

Hunt, T., 69, 148, 416, 430

438 I AUTHOR INDEX

Hutton, J. G., 433

Hwang, S. L., 25

Ide, R. W., III, 314

Ives, N., 168

Jacobs,D.L.,86

Jackson, B., 343

Jaffe, G., 376

Jalonick,M.C.,271

Jamieson, K. H., 92, 93, 97,

138-139, 148, 158

Janal, D. W., 220

Jarvis,C.W.,285

Jensen, E., 195, 196, 197, 198

Jereski, L., 197

Johnson, H., 270

Johnson, P., 197

Jones, C., 146, 149

Jones, D., 432

Jowers,K.L.,305

Kaminski, K., 306

Kaplan, L. A., 318

Kaplan, S., 339

Karlin, B., 68

Karrh, J. A., l34

Kaufman, A. M., 26

Kaufman, B. E., 377

Kearn, K. D., 75

Kearns, K. D., 75, 87

Keim, G., 270

Keller, A., 376

Kelly, K., 132, 133

Kemper, V., 304

Kendall, R., 26

Kennerdel, P., 293, 294, 308

Kent,M.L.,71

Kearns,K.D.,75

Kennerdell, P., 293, 308

Kerstetter, J., 400

Key, V. O., Jr., 229, 247, 256

Kilian, M., 230, 247, 248

Kimball, K. O., 74

King, L., l48, 220

King,T.R.,195

Kintner, R. E., 106

Klapper, J., 165, 170

Klepper, M. M., 147

Knect, G. B., 133, 195, 196

Knight, P. H., 52

Kochan, T. A., 363, 377

Kohut, A., 32, 127, 203

Komisarjevsky, C., 316, 340, 344,

427, 428, 433

Kozlowski, D., 350, 398

Kramer, M., 429

Kramer, T., 269, 270

Kranhold, K., 375

Kraus, M., 248, 272

Kristol, I., 88

Krueger, A. B., 303

Krugman, H. E., 148

Kubrey, R., 148

Kuntz, P., 302, 305

Kurtz, H., 107, 130, 172

Kurtz, L., 113

Kuttner, R., 341, 343, 397, 402

Lalli, F., 116

Landro, L., 195, 376

Latouor, A., 402

Lavin, D., 197, 198

Lawrence, A. T., 69

Lee, J., 70

Leichty, G. B., 267, 272

Leland, J., 130

Lerbinger, O., 68, 70, 130, 343, 346,

429

Lesher, S., 91, 93, 131, 132

Lesly, P., 33, 240, 296, 308

Levitt, A., Jr., 301, 309, 402

Levitt, T., 29, 34

Lewin, D., 377

Lewis, N. A., 247, 248

Lichtenberg, J., 432

Lichter, S. R., 219

Lichter, L., 219

Lieberman, D., 96, 379

Linke, C., 110

Liu, Y., 215, 341

Lizza, R., 309

Lo, Y., 35

Loeb, H., 340

Lord,M.D.,270

AUTHOR INDEX I 439

Lowery, E., 361

Lovdal,M.L.,431

Lovins, A., 430

Lovins,L.H.,430

Lublin,J.S.,168

Lukaszewski, J. E., 318, 330, 343,

344

Lundberg, G., 101

Lunsford, J. L., 248

Mach, C. W., 273, 301

MacLeish,R.L.,132

Magnusson, P., 305

Maher, K., 377

Mahon, J. F., 7, 10, 21, 25, 26, 106

Manheim, J. R., 5, 34, 39, 40, 68,

377, 378

Marcus,A.A.,26

Marchand, R., 371, 380

Mark, J., 349

Marinucci, C., 309, 375

Mark,J.349

Marshall, A., 400

Marshall,, R. 318

Marsden, C., 407

Marston, J. E., 18, 26

Martin,I.M.,341

Marton, K., l34, 135

Mason, R. S., 64, 70

Mastenbroek, W. F. G., 82, 87

Mathews, J., 160

Matthews, D. W., Jr., 317

Matthews, D. W., Jr., 314

Matthews, W. K., 133

McCain, J., 304

McCaul, M., 277

McCartney, S., 431

McChesney, R. W., 379

McCombs, M. E., 92, 97

McCoy, K., 309

McDonough, B., 361

McGinley, L., 169, 307

McGrath, P. S., 308, 431

McLaughlin, S., 432

McLuhan, M., 145, 149

McNamee, M., 401, 402, 403

McQuaid, K., 235, 248

McTeer,R.D.,Jr.,399

Meisler, A., 220

Meyer, P., 124, 135

Meier, B., 196, 197, 342

Miller, D. C., 377

Miller, E., 302, 400

Miller, G. R., 87

Miller, L. 97

Miller, M., 28, 34

Milyo, J., 303

Mintz, M., 181, 195

Mintzberg, H., 404, 429, 432

Miofsky, W., 123, 134

Mitchener, B., 221

Mitnick, B. M., 22, 26, 400

Mollenkamp, C., 341

Moore, W. J., 340

Morris, M., 272

Mosher, L., 86

Moskal, B., 97

Moskowitz, D. B., 342

Moses, L., 168

Moss, M., 133

Mossberg., W. S., 216, 221

Moyers, B., 367, 370

Moyes, N. B., 133

Mulkern, A. C., 248

Muller, J., 377

Mullins, B., 248

Mund, V. A., 376, 379

Mundy, A., 100, 130, 131

Murray, A., 304, 308, 402

Myerson,A.R.,149

Nader, R., 28, 232, 383, 421, 432

Naughton, K., 403

Nelson, R. A., 271, 272

Nicolazzo, R. E., 318

Nierenberg, G. I., 79, 87

Noble, L., 303

Nolte, L. W., 133

Novak, W., 131, 132, 149

Nowell, P., 402

Noah, T., 306

Nurse, D., 335

Nussbaum, B., 203, 219

O’Brien, C., 307

O’Connell, V., 340

O’Dwyer, C., 340

O ’ N e i l l , H . W. W. , 3 3 7

440 I AUTHOR INDEX

Orwall, B., 195

Owen, A. R., l34

Paine, L. S., 413, 430

Pakuszek,J.L.,227

Paltrow, S. J., 402

Parenti, M., 195

Pataki, G., 263

Patterson,J.L.,277

Patton, B., 86

Patton, B., 233

Pakerik, S., 431

Paterno, S., 196

Pavlik, J. F., l35, 220

Paxon, B., 231

Pear, R., 168

Pearl, D., 197

Pearlstine, N., 117

Pedersen, W., 270, 271,395, 395,

402, 420, 431

Peers, M., 195, 376

Penniman, N., 302, 401

Peterson, C., 47

Pfau, M., 306

Phillips, D., 133

Phillips, K., 52, 274, 349, 375, 378

Pilletts, J., 289

Pinkham, D. G., 7, 9, 25, 420, 431

Pins, K., 272

Pires, M. A., 63, 70

Pillimore, E. M., 432

Pinkham, D. A., 7, 420, 431

Pires,M.A.,63

Pirto, R., 148

Pitchford, G., 53

Plissner, M., 134

Papadopoulos, M., 221

Poggoli, S., 378

Pope, C., 247

Pope, K., 196

Porter, M., 406, 407, 429

Posner, M., 376

Post, J., 25, 26, 69, 416, 430

Potter, T., 305

Preston, L., 416, 430

Preston, M., 149

Price, T., 270, 271

Primo, D., 303

Pring, G. W., 68

Pulliam, S., 401, 402

Rabinowitz, D., 196

Ragan, B., 279, 304

Raghavan, A., 375

Raine, H., 174

Ramsey,S.M.,271

Randolph, A., 131

Rapaport, R., 221

Rauch, J., 225, 227

Ray, A., 432

Read, R., 200

Regan, M. B., 220, 304, 305

Reich, R., 354, 376

Reilly, M., 259, 271

Reno, J., 130

Rensi, E., 427

Repper, F. C., 430

Rhody, R., 108

Rich, A., 242, 249

Richards, B., 342

Rivers,W.L.,194

Robinson, C. 127

Robinson, D., 127

Robertson, L., 123, 134, 149

Rodman, T., 133

Roff, P., 168

Rogers, R., 40

Roloff,M.E.,87

Rogers, D., 305

Roop, J., 91

Roper, J. E., 196

Roschwalb, S. A., 316, 340, 344

Rose, R. L., 34, 377

Rosenberg. K., 308

Rosenberg, M., 151, 167, 169

Rosenfeld, P., 87

Ross, I., 168

Rothman, S., 219

Rubenstein, B., 344

Rubin, B., 133

Rubin, M. S., 343

Ryan, C., 30, 35, 92, 96, 378

Rylee, R. T., 335

Rymer, P., 319

Sabato, L., 283, 292, 307

Sachs, S., 416

Safire, W., 369, 379

Salmon, C. T., 170

AUTHOR INDEX I 441